Sunfire is a comic book character created by Roy Thomas and Don Heck that originally appeared in X-Men #64 (1970). He is a mutant and while he was originally an enemy of the X-Men, he is considered a hero and he eventually joined the team.
This was his first ever apparition in television.
When the Fire Monster is rampaging through New York City of Earth-8107, a large billboard advertises "Cool and Fresh Cola-Bola". In Spider-Man: Into the Spider-Verse (2018), billboards are seen advertising "Koca-Soda" on Earth-928B.