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A slacker hatches a million-dollar idea. But, in order to see it through, he has to learn to trust his attractive corporate counterpart. Based on Max Barry's novel.

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Cast

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Juan Luis Acevedo ...
Priest
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Kirstie Alley
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Lisa Simmons
Max Barry ...
Waiter
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Jen the Assistant
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Chet
...
Executive #2
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Paul
...
Business Man #1
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Reynolds
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Jim the Marketer
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TV Host (as Sophia Banks-Coloma)
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Kit the Marketer
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Cindy
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Clerk
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Scat
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Journalist #3
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Jared
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Mister Jamieson
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Business Man #3
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Six
John A. Heck ...
Journalist #2
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Executive #1
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Clinic Receptionist
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Franklin
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Priest
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Kassy
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Sneaky Pete
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Beth
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Davidson
...
Victim's Dad
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Cameron
Lance Rubin ...
Gregory the Marketer
Katie Schorr ...
Girl
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Kevin
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Three
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John Shecker / Mark Felton
...
Chairman
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Chad Larson
...
Davies
Rest of cast listed alphabetically:
...
Student
Isaac LaMell ...
Extra
Gene Streeper ...
Chase Wayde
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Riley Hawk (uncredited)
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Fantasy Girl (uncredited)
Melinda Cohen ...
News Anchor (uncredited)
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Fantasy Girl at Party (uncredited)
Christian Frazier ...
Bodyguard (uncredited)
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Femme (uncredited)
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Journalist (uncredited)
David C. Heard ...
Executive (uncredited)
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Narrator (uncredited)
Tony Kost ...
Pedicab Passenger (uncredited)
M. Xavier O'Connor ...
Security Guard (uncredited)
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Corporate Goon 2 (uncredited)
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Corporate Goon #1 (uncredited)
Adam Roa ...
Reporter (uncredited)

Directed by

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Aram Rappaport ... (as Aram Michael Rappaport)

Written by

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Aram Rappaport ... (screenplay by) and
Max Barry ... (screenplay by)
 
Max Barry ... (novel) (as Maxx Barry)

Produced by

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Andrew James Allen ... co-producer
Andrew Banks ... executive producer
Sophia Banks ... executive producer (as Sophia Banks-Coloma)
Aaron Becker ... co-executive producer
Joshua P. Dease ... associate producer
Brett Forbes ... executive producer
Aaron L. Gilbert ... executive producer
Margot Hand ... associate producer
Amber Heard ... executive producer
Dusty Hicks ... co-executive producer
Baird Kellogg ... executive producer
Cole Kellogg ... co-executive producer
Cameron Lamb ... producer
Kellan Lutz ... executive producer
Shane Mandes ... executive producer
Hunter Nolan ... associate producer
Barrie M. Osborne ... producer
Patrick Rizzotti ... executive producer
Susan A. Stover ... producer

Music by

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Peter Bateman
Andrew Holtzman

Cinematography by

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Julio Macat

Editing by

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Robert Hoffman

Editorial Department

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Bryan Baker ... conforming editor
Alex Bickel ... colorist
John Mullin ... assistant editor

Casting By

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Avy Kaufman

Production Design by

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Dina Goldman

Set Decoration by

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Shannon Finnerty

Costume Design by

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Sophia Banks ... (as Sophia Banks-Coloma)

Makeup Department

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Magdalena Kolodziej ... additional makeup artist
Liliana Maggio ... department head hair (as Liliana Meyrick)
Lauren Napier ... makeup artist
Toni Roman ... additional hair stylist
Dawn Tunnell ... makeup department head

Production Management

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Andrew Hauser ... post-production supervisor
Molly McMillen ... production supervisor

Second Unit Director or Assistant Director

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Jessica Hong ... second second assistant director
Scott Lazar ... first assistant director
Barbara Maia ... second assistant director

Art Department

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Giovanni Clark ... key art assistant / production assistant
Marshon Davis ... set dresser
Peter DeCurtis ... leadman
Paul Alexander Larkin ... set dresser
Emma McHugh ... on-set dresser
Joe Murray ... property master (as Martin Murray Jr.)
Maria Sylvania ... assistant property master
Katrina Whalen ... art department wrangler
Perry Grebin ... graphic designer (uncredited)

Sound Department

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Joshua Anderson ... production sound mixer
Frank Intorcia ... boom operator
Kevin Kniowski ... sound mixer
Perry Levy ... adr recordist
Terence C. McCormack Maitland ... sound utility
Maxwell Phillips ... boom operator (as Max Phillips)
Brian Reed ... adr recordist
Bob Schachner ... re-recording mixer
Philip von During ... re-recording mixer

Special Effects by

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Conrad V. Brink Jr. ... special effects coordinator

Visual Effects by

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Kevin Fanning ... visual effects artist
Mark Longchamps ... visual effects artist
Colton Miller ... visual effects artist
Jeremy Thomas ... visual effects artist

Stunts

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Devin Flores ... stunt performer (as Devin Flores-Siverio)
Declan Mulvey ... assistant stunt coordinator
Manny Siverio ... stunt coordinator

Camera and Electrical Department

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Cesar Baptista ... key grip
Boris Cifuentes ... electrician
Adam Cohen ... director of photography: second unit
Mike Diaz ... electrician
Michael Fuchs ... camera operator: additional photography / steadicam operator: additional photography
Michael N. Green ... rigging electrician
Aric Jacobson ... dolly grip
Daniel Katz ... camera operator / gaffer
Daniel Luebke ... best boy electric
Erinne Lukaniec ... grip
Andrew Lupo ... grip
Max Macat ... second assistant camera
Christopher TJ McGuire ... camera operator / steadicam operator
John Nasta ... grip
Melvina Rapozo ... first assistant camera "a" camera (as Melvina M. Rapoza)
Sarah Shatz ... still photographer
Carissa Spatcher ... best boy grip
Joel Tishcoff ... rigging gaffer
Richard P. Ulivella ... chief lighting technician
Bill Van Ingen ... electrician
Daniel Wallenstein ... grip
JoJo Whilden ... still photographer
Daniel Wong ... grip
Michael Yetter ... electrician
Franklin Burger ... intern: g&e (uncredited)

Animation Department

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Jeremy Thomas ... animator (animation segment)

Casting Department

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Sabrina Hyman ... casting associate
Zachary Luke Kislevitz ... casting intern
Jon Goracy ... casting assistant (uncredited)
Leeba Zakharov ... casting associate (uncredited)

Costume and Wardrobe Department

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Ann Bryant ... costume p.a.
Trenton Dallas ... wardrobe supervisor
Rene Marie Irwin ... key costumer
Alexandra Mandelkorn ... assistant costume designer
Kirsten Mogg ... wardrobe supervisor: reshoots

Location Management

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Scott Ferlisi ... location manager
Erick Freitas ... location scout
Gerry Kim ... location manager: second unit
Jennifer Quesenbery ... location scout
Teddy Schenck ... location scout
Eric J. Sonntag ... location scout
Henry Winnik ... assistant location manager

Music Department

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Boban Apostolov ... scoring pro tools engineer
Iain Cooke ... music supervisor
Ugo Derouard ... musician: harmonica
F.A.M.E.'S. Project ... orchestra and studio contractor
M.B. Gordy ... musician: Percussion
Georgi Hristovski ... score recording engineer
Kymberley Kennedy ... main titles: vocalist
Oleg Kondratenko ... conductor
Ian Neil ... music supervisor
Joohyun Park ... orchestrator
Paul Saunderson ... composer: additional music / composer: theme music / musician: guitar
Andrew Spence ... music mixer
Riste Trajkovski ... orchestra manager
Brandon K. Verrett ... orchestrator
Bryan A. Watkins ... music editor (as Bryan Watkins)
Sunna Wehrmeijer ... composer: additional music

Script and Continuity Department

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Katri Billard ... script supervisor
Carol A. Compton ... script clearance

Transportation Department

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Brian Lieberz ... transportation captain

Additional Crew

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Anita Brooks ... production assistant
Giovanni Clark ... production assistant
Juan Diaz de Lindo ... production assistant
Joshua P. Dease ... production accountant
Christopher Essey ... production assistant
Scott Friedman ... paperwork production assistant
Victor Gilardi ... set background production assistant
Jonathan Gray ... production counsel
Leigh Ann Haney ... production secretary
Kimberly Lisner ... production secretary
Alejandro Marulanda ... unit p.a.
Doug Panetta ... additional production assistant
Calvin Reddy ... production assistant
Rafael Rivera ... production assistant
Jenna Sheets ... first assistant accountant
Cory Steele ... production assistant
Michael Stetz ... production assistant
Jonathan Stinson ... film publicist
Ian M. Stratford ... financial counsel
Anita Surendran ... production counsel
Joshua Thurston ... production assistant
Alexander Toporowicz ... production assistant
Andreas O'Donohue Villaggio ... production assistant
Niccolò Vitelli ... key set production assistant
Chris von Hoffmann ... production assistant

Thanks

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Adam Cohen ... special thanks

Production Companies

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Distributors

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Special Effects

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Other Companies

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Storyline

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Plot Summary

Appearance vs. Reality Syrup gets at the crux of the social media age. Three young marketing professionals navigate the fine line between accentuating the positive, in themselves and their products, and the lie of empty image. The more they lie, the more successful they become. The success may be real, but so is the pain caused by their lies. Each will have to choose between the success that the better lie will bring or the peace that comes with substance. Written by excaliburbs

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Parents Guide View content advisory »
Certification

Additional Details

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Also Known As
  • Сироп (Bulgaria, Bulgarian title)
  • マイ・デンジャラス・ビューティー (Japan, Japanese title)
  • Sīrups (Latvia)
  • Сироп (Russia)
  • See more »
Runtime
  • 90 min
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Language
Color
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Filming Locations

Box Office

Budget $2,500,000 (estimated)
Opening Weekend United States $301, 09 Jun 2013

Did You Know?

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Trivia The fictional Addison Beverage Corporation was Coca-Cola in the original novel. Which would have backed up 6's claim that she works for a company that can buy a continent if it wanted to. See more »
Goofs When 6 asks Scat if he came up with any new idea, they have an argument while leaving the building. 6 holds her cellphone in the left hand. In the next shot the cellphone vanishes. See more »
Soundtracks Blackout See more »
Quotes 6: The standard Vegas striptease is seven minutes long. The woman should remove her top at the four-minute mark. At six minutes, she should be naked... with the exception of an optional prop. The beginner's mistake is to get naked too fast, thinking that's what the audience is there for.
[shakes her head]
6: It's not. *Sex* is biology. Sex appeal... is marketing. It's not the naked body that's exciting. It's the possibilities.
See more »

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