I saw Black Gold last night in JIFFEST (Jakarta International Film Festival). It attracted me in 2 ways i couldn't predict before. First, it invited me to think of the source of what seems familiar to me, namely, the cup of coffee sold by one of those MNC's listed in the film. Second, it just struck me (dumbfoundedly) at how fair trade is not an abstract issue discussed within the air conditioned walls and have no impact whatsoever with my life and other poor farmers in Ethiopia.
I just kept guessing, whether this film could be watched by coffee drinkers here in Indonesia, and whether, with sufficient guidance by experts in coffee production and trading, they would come to a higher level of awareness to stir consumers' action to protect their own country's coffee farmers from the cruel mechanism of unfair trade in such a global scale.
I enthusiastically recommend this film 9 out of 10!