Light's Diamond Jubilee (TV Movie 1954) Poster

(1954 TV Movie)

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8/10
Light's GOLDEN Jubilee
goodmamj20 January 2005
My understanding of this film was that it was actually entitled Light's Golden Jubilee. It was part of an unprecedented nation-wide public relations event, put on by General Electric, and created by Edward Bernaise (widely considered throughout the field to be a sort of co-founder-- preceded by Ivy Lee-- of PR). The word "golden" was to be used to conjure up notions of wealth and prosperity in the minds of Americans.

And no, I don't watch this sort of thing for fun. I was in a PR class. I give it an 8 because it was well-made, and the event was a pretty big deal.
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Light's Diamond Jubilee
Suzanne!9 June 2005
The post from "goodmamj" is incorrect. This documentary was indeed titled "Light's Diamond Jubilee," not "Light's Golden Jubilee." I can explain why she was confused by the title.

Thomas Edison invented the electric light bulb in 1879. This 1954 documentary was titled "Light's Diamond Jubilee" for the 75th anniversary of the electric light.

Twenty-five years earlier, there had been a prior worldwide celebration termed "Light's Golden Jubilee" to celebrate light's 50th anniversary. In 1929, Edward L. Bernays coordinated the nearly year-long worldwide golden observance of Edison's great technological feat. His efforts were backed by General Electric Corporation.
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4/10
Light's Diamond Jubilee
trudylyn24 April 2008
Warning: Spoilers
And the 1954 edition was created by producer David O. Selznick.

I wonder where one can find this on VHS or DVD.

It sounds like the other poster saw it on 16mm or some other ancient format. But that could just be my imagination.

If it were available, it would be a fascinating watch. One rarely sees George Gobel these days and the media at the time thought his monologue on 'Electronic Brains' was entertaining. In George's opening remarks, there was also a bon mot that has since become famous, "If it weren't for electricity, we'd all be watching television by candle light."

The production involved weeks of rehearsal and the General Electric company tied in as much advertising as they could to the effort, including print ads, contests, and in-store product promotions.

Getting all four networks, NBC, CBS, ABC, and Dumont, to engage in a simulcast was a major PR accomplishment involving a lot of money. It would be hard to imagine a commercial concern being able to dominate all available broadcasting at the same time these days, but I suppose it's possible.
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