I wanted to run out and buy a display unit right away. Open top, easy inventory counts, adjustable shelves. I can't believe these aren't Annheiser-Busch's primary products. They went wrong focusing on beer. This was revolutionary. Annodized stainless steel fronts, stainless steel bumper guards, easy to see products. These guys knew all there was to know about selling impulse buy products and high profit companion products. It was eye opening. The island unit was incredible. I wanted to go to an island and see these display items in their natural habitat. Amazing. And the girl in the magicians outfit, who she? What happened to her? Why was her career not launched to the stratosphere? This, and the answer to other questions a will have to wait. I must have ice cream now. What an amazing sales tool. Go invest immediately.