- Jeremiah Fogie, shoe manufacturer, has made money in the past, but his business methods do not pull trade these days as they once did. He is advised right and left to advertise, but considers it a waste of money. Tom Hustle, young advertising agent, is in love with with Lillian, Fogie's daughter. Fogie resents Tom's criticisms of his business methods and frowns at the love affair between the young people. Fogie's drummer, Silas Slowboy, comes back from the road, discouraged and without orders. In rage Fogie declares he will go out on the road and sell shoes to prove advertising is not necessary. Before going Fogie promises Tom his daughter's hand if the latter proves advertising pays. Fogie meets with no success on the road. He meets a widow who interests him greatly, however. Meanwhile Tom changes brand of "Fogie" shoes to another brand. He pulls all the strings at his commend advertising his new commodity. They sell like hotcakes. Fogie meets in every nook the name of the brand and thinks it is a rival shoe. He comes home broken, but is overcome when he sees the factory working full blast once more and finds out that the much-advertised stuff is of his own manufacture. Fogie gladly gives Tom his daughter's hand and command of business. Later the interesting widow is brought into old Fogie's life permanently. Note: This story was awarded the $100 prize offered by the Associated Advertising Clubs of the World. It is of a purely advertising nature, as required by the Advertising Clubs.—Moving Picture World synopsis
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