TelevisaUnivision has sealed a deal with CBS and the NFL to carry Spanish-language broadcasts of Super Bowl Lviii next February.
The news was one of several announcements made Tuesday by the Hispanic media giant at its upfronts presentation at New York’s Pier 36, the complex along the East River known as Basketball City.
Vix, the streaming service launched in 2022 by TelevisaUnivision has now passed 30 million monthly active users, the company said. After initially coming to market with two tiers — one free and ad-supported and another pay tier branded Vix+ — the services combined into a streamlined, Vix-branded outlet earlier this year.
At Vix, the series Circo Gomez is now in development. The show, about a dysfunctional family running a shoddy traveling circus, derives from a first-look deal with Eugenio Derbez. In 2024, the streaming service will also debut El Extraño Retorno de Diana Salazar, a telenovela adaptation starring Angelique Boyer and Sebastian Rulli.
The news was one of several announcements made Tuesday by the Hispanic media giant at its upfronts presentation at New York’s Pier 36, the complex along the East River known as Basketball City.
Vix, the streaming service launched in 2022 by TelevisaUnivision has now passed 30 million monthly active users, the company said. After initially coming to market with two tiers — one free and ad-supported and another pay tier branded Vix+ — the services combined into a streamlined, Vix-branded outlet earlier this year.
At Vix, the series Circo Gomez is now in development. The show, about a dysfunctional family running a shoddy traveling circus, derives from a first-look deal with Eugenio Derbez. In 2024, the streaming service will also debut El Extraño Retorno de Diana Salazar, a telenovela adaptation starring Angelique Boyer and Sebastian Rulli.
- 5/16/2023
- by Dade Hayes
- Deadline Film + TV
TV’s Spanish-language Univision network will broadcast Super Bowl Lvii next year, adding a new entrant to the usual coterie of English-language outlets that show the game.
The deal was struck in partnership with the NFL and CBS Sports, which has the rights to show the game in English.
The details were released as part of TelevisaUnivision’s annual “upfront” presentation, when U.S. networks try to sell the bulk of their commercial programming ahead of their next programming cycle.
The company also disclosed that its ViX streaming outlet has more than 30 million monthly active users globally, with Pierluigi Gazzolo, the CEO of ViX noting that ” 80% of consumption on Vix is content no one else has and, importantly, 63% of users on ViX are incremental to the massive audience we serve on linear, which means greater cross-platform reach for all of you.”
In other programming highlights, Ilia Calderon, the anchor of...
The deal was struck in partnership with the NFL and CBS Sports, which has the rights to show the game in English.
The details were released as part of TelevisaUnivision’s annual “upfront” presentation, when U.S. networks try to sell the bulk of their commercial programming ahead of their next programming cycle.
The company also disclosed that its ViX streaming outlet has more than 30 million monthly active users globally, with Pierluigi Gazzolo, the CEO of ViX noting that ” 80% of consumption on Vix is content no one else has and, importantly, 63% of users on ViX are incremental to the massive audience we serve on linear, which means greater cross-platform reach for all of you.”
In other programming highlights, Ilia Calderon, the anchor of...
- 5/16/2023
- by Brian Steinberg
- Variety Film + TV
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