Essentially, this little movie is a series of headshots of people (mostly children) trying to keep a very nasty candy in their mouths for as long as possible. For some it's simply an interesting experience; for others, it's THE worst thing they've EVER tasted. Some kind of Chinese sour/salty plum thing, I think.
The music is delightful, a kind of sleazy fifties tango with a long, drawling trumpet.
Not one child liked this candy as far as I can tell. Especially love the image of a little girl wearing a paper crown and a necklace made of rings of construction paper, with an absolutely disgusted look on her face. Kind of a "But I'm a PRINCESS" look. The adults range from the sort of confused "why would anyone eat this?" to the "Oh. My. GOD." kind of thing.