After weeks of hints, teases, trailers, and promos, Jay-z has dropped his latest album “4:44” — available only on streaming service Tidal — along with a much-hyped visual accompaniment in the form of an animated music video directed by the rapper and Mark Romanek.
While expectations long held that Jay-z would deliver a full visual album to match the new album, likely drawing inspiration from his own wife Beyonce’s work on her lauded “Lemonade,” a lush and compelling visual album that accompanied her latest album while standing magnificently on its own, the result appears to be something much slimmer and more traditional.
Read More: ‘4:44’ With Mahershala Ali and Lupita Nyong’o Is Jay-z’s Nc-17 Mystery Film — Watch New Trailer
In the first clip from the video, Jay-z and Romanek appear to be hard at work twisting and taking back African-American stereotypes, and as Rolling Stone notes, the rapper’s own animated character,...
While expectations long held that Jay-z would deliver a full visual album to match the new album, likely drawing inspiration from his own wife Beyonce’s work on her lauded “Lemonade,” a lush and compelling visual album that accompanied her latest album while standing magnificently on its own, the result appears to be something much slimmer and more traditional.
Read More: ‘4:44’ With Mahershala Ali and Lupita Nyong’o Is Jay-z’s Nc-17 Mystery Film — Watch New Trailer
In the first clip from the video, Jay-z and Romanek appear to be hard at work twisting and taking back African-American stereotypes, and as Rolling Stone notes, the rapper’s own animated character,...
- 6/30/2017
- by Kate Erbland
- Indiewire
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