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- In 1993, the first UFC was staged in an 8-sided enclosure that's become as iconic as a baseball diamond, but credit as the Octagon's true creator is still disputed to this day.
- In 1994, Ken Shamrock assembled the first ever MMA team, the Lion's Den, and showed that success in the ultimate individual sport is a team effort.
- In 1995, the first UFC championship belt was made for the Gracie vs Shamrock Superfight, which ended in a draw, so nobody won the belt, and it was lost for decades.
- In 1996, a political crusade was launched to forbid ultimate fighting, and remove it from cable TV, choking off the lifeblood of the fledgling business.
- In 1997, the day before an event in upstate New York, the state government effectively banned "no-holds-barred" fighting, and pushed the UFC into the deep south.
- In 1998, Chuck Liddell made his Octagon debut, and began an unlikely rise for a down-to-earth man who would become the UFC's first breakout superstar.
- In 1999, Matt Hughes launched a legendary career, but it was after hanging up his gloves, that he faced the toughest fight of his life.
- In 2000, casino owner Donald Trump offered a lifeline to the struggling UFC and began holding events at the famed Taj Mahal in Atlantic City.
- In 2001, three friends went into business together when they took over the UFC and saved a sport from the brink of collapse.
- In 2002, renowned Hollywood photographer Kevin Lynch began a project with the UFC vividly re-framing the public perception of what it means to be a UFC fighter.
- In 2003, UFC president Dana White upped the ante in the competition with rival PRIDE FC, when he entered Chuck Liddell into the PRIDE Middleweight Grand Prix.
- In 2004, Georges St-Pierre debuted in the Octagon and began one of the most dominant runs in UFC history - an unlikely path for a victim of childhood bullying.
- In 2005, the first season of "The Ultimate Fighter" reality TV show premiered and showed the public who mixed martial arts fighters were outside the Octagon.
- In 2006, Arianny Celeste began her run as a UFC Octagon Girl, becoming the most famous ever to carry a round, and transforming the role from event eye-candy to brand icon.
- In 2008, the UFC held the first of many live events that raised millions of dollars for military causes, deepening the bond between the MMA organization and the U.S. Armed Forces.
- In 2009, Daniel Cormier made his mixed martial arts debut and began one of the most storied careers in the sport's history.
- In 2011, the UFC changed their tactics in the long battle to legalize mixed martial arts in New York state, and finally started to turn the tide.
- In 2012, UFC heavyweight champion Junior dos Santos made an unlikely friend and took him on the journey of a lifetime.
- In 2013, women fought in the UFC Octagon for the first time and, led by Ronda Rousey, launched a revolution in combat sports.
- In 2015, the UFC partnered with the United States Anti-Doping Agency on a groundbreaking program to combat the use of performance enhancing drugs.
- In 2016, Hollywood talent agency Endeavor, led by Ari Emanuel, purchased the UFC for $4 billion in the largest transaction in sports history.
- In 2014, Jon Jones and Daniel Cormier ignited their intense feud, leading to a pair of the UFC's most successful Pay-Per-View events, and confirming the notion that "Bad Blood" sells.
- In 2007, Forrest Griffin, the original Ultimate Fighter, scored an upset victory that elevated him from reality TV star to true championship contender, one of many chapters he authored in the UFC history books.
- In 2010, the UFC production team built an arena in the desert for one night of fights, exemplifying their bold approach and commitment to creating an unmatched live event experience.
- In 2017, Conor McGregor showed his transcendent star power by turning an inconceivable idea into an irresistible event that defied all expectations and captured imaginations around the world.