Mymovies Chief Gianluca Guzzo on How Streaming Venice Pics Has Led to ‘Unique’ Biz Model (Exclusive)
The Venice Film Festival and Italy’s Mymovies streaming platform have devised what the streamer’s chief Gianluca Guzzo calls “a unique model.”
It’s an SVOD service called Biennale Cinema Channel that offers Italians Lido titles from past editions that never made it into local theaters and in September will also provide them with a selection of world premieres launching from Venice’s upcoming 78th edition.
It all started with Alberto Barbera’s second mandate at Venice 10 years ago, says Guzzo. Barbera wanted to give more visibility to films screening in the Horizons section dedicated to more cutting edge pics, and subsequently also to Biennale College titles, the micro budget works that Venice shepherds from development to distribution.
So Mymovies created a virtual screening room during the Venice fest with access limited to 2,500 spectators that recreated the collective cinema experience one gets in movie theaters.
Subsequently Guzzo and his...
It’s an SVOD service called Biennale Cinema Channel that offers Italians Lido titles from past editions that never made it into local theaters and in September will also provide them with a selection of world premieres launching from Venice’s upcoming 78th edition.
It all started with Alberto Barbera’s second mandate at Venice 10 years ago, says Guzzo. Barbera wanted to give more visibility to films screening in the Horizons section dedicated to more cutting edge pics, and subsequently also to Biennale College titles, the micro budget works that Venice shepherds from development to distribution.
So Mymovies created a virtual screening room during the Venice fest with access limited to 2,500 spectators that recreated the collective cinema experience one gets in movie theaters.
Subsequently Guzzo and his...
- 8/26/2021
- by Nick Vivarelli
- Variety Film + TV
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