For the first time since 2014, Easter won’t have a huge multi-quadrant event film opening and dominating this weekend, and as we explained last week, that’s due to Disney dating Avengers: Endgame on the calendar next Friday.
The Russo Brothers-directed Marvel film is expected to be one of the five highest grossing pictures of all-time, not adjusted for inflation, and as such rival studios have opted to hold back any tentpoles over this lucrative holiday weekend when kids are off from school, and not play in front of Endgame. Instead studios are pushing out non event titles, geared at one or two demos. This despite the fact that the theatrical marketplace has demonstrated many times that two event pictures can perform simultaneously, even outside of summer. According to ComScore 74% K-12 schools and 29% colleges are on break Good Friday, moving respectively to 37% and 8% by Monday.
New Line will wind up...
The Russo Brothers-directed Marvel film is expected to be one of the five highest grossing pictures of all-time, not adjusted for inflation, and as such rival studios have opted to hold back any tentpoles over this lucrative holiday weekend when kids are off from school, and not play in front of Endgame. Instead studios are pushing out non event titles, geared at one or two demos. This despite the fact that the theatrical marketplace has demonstrated many times that two event pictures can perform simultaneously, even outside of summer. According to ComScore 74% K-12 schools and 29% colleges are on break Good Friday, moving respectively to 37% and 8% by Monday.
New Line will wind up...
- 4/16/2019
- by Anthony D'Alessandro
- Deadline Film + TV
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