Paramount’s new twist on Mean Girls arrived on tracking today and let’s just say it’s not just hot with the cool girls. With double digit in unaided awareness among older and younger women over and under 25, the feature take of the Tina Fey scripted Broadway musical is looking at a $27M+ opening over the four-day MLK holiday.
Note that unaided is that portion of audience polling whereby the respondents organically cite a movie title they’re interested in seeing, and aren’t prompted by a pollster. What’s clear here is that the Mean Girls brand is extremely strong. Paramount is just beginning to get their Mean Girls campaign underway three weeks before the pic’s opening on Jan. 12.
A $27M+ or even $30M opening is a great start for a comedy aimed at women in the post-Covid era. Also consider the fact that there are several...
Note that unaided is that portion of audience polling whereby the respondents organically cite a movie title they’re interested in seeing, and aren’t prompted by a pollster. What’s clear here is that the Mean Girls brand is extremely strong. Paramount is just beginning to get their Mean Girls campaign underway three weeks before the pic’s opening on Jan. 12.
A $27M+ or even $30M opening is a great start for a comedy aimed at women in the post-Covid era. Also consider the fact that there are several...
- 12/21/2023
- by Anthony D'Alessandro
- Deadline Film + TV
It’s time to make “fetch” happen — or, at least, time to eat “fetch” food.
In anticipation of the new “Mean Girls” movie, the media experience brand Bucket Listers is launching their “Mean Girls Experience” in Los Angeles and New York.
The pop-up dining experience will debut in Los Angeles on Jan. 12 — the same day the Paramount Pictures movie premieres in theaters — and in New York on Jan. 19. Venues, exact dates and time slots are yet to be announced.
Like the original 2004 film and the Broadway musical, “Mean Girls” follows Cady Heron (Angourie Rice) as she enters the world of high school and falls into the superficial world of The Plastics, led by Regina George (Reneé Rapp), who rule the school. After Cady develops a crush on Regina’s ex-boyfriend, Aaron Samuels (Christopher Briney), she finds herself at the center of a plot to sabotage Regina and manifest her downfall...
In anticipation of the new “Mean Girls” movie, the media experience brand Bucket Listers is launching their “Mean Girls Experience” in Los Angeles and New York.
The pop-up dining experience will debut in Los Angeles on Jan. 12 — the same day the Paramount Pictures movie premieres in theaters — and in New York on Jan. 19. Venues, exact dates and time slots are yet to be announced.
Like the original 2004 film and the Broadway musical, “Mean Girls” follows Cady Heron (Angourie Rice) as she enters the world of high school and falls into the superficial world of The Plastics, led by Regina George (Reneé Rapp), who rule the school. After Cady develops a crush on Regina’s ex-boyfriend, Aaron Samuels (Christopher Briney), she finds herself at the center of a plot to sabotage Regina and manifest her downfall...
- 11/29/2023
- by Valerie Wu
- Variety Film + TV
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