In addition to financing, producing, and acting in Eastsiders (2012), Haley was also tasked with writing and directing a social media-intended digital series that was set to debut as a marketing companion piece to the main show, but was scrapped at the last minute. Celebrities Lin Shaye, Traci Lords, Brea Grant, and RuPaul's Drag Race star Katya, were among the talent involved in both projects.