Add ABC to the list of brands that have ditched their 3D identities and returned to a traditional flat graphic logo.
The network worked with branding agency Trollbäck to come up with the refresh, which launched on-air during the “Bachelorette” finale Aug. 9. ABC is rolling out the design across its various divisions, including online, and is also working with its affiliates to transition their logos to include the updated ABC look.
“We felt it was time to evolve the overall look of the network to make it more vibrant, modern and fresh,” says Shannon Ryan, president, content marketing, Hulu and Disney General Entertainment (which includes ABC). Ryan calls it “a new, bold and elevated look that visually represents our strategy and our diverse slate of programming. … We think we landed in a great place.”
The change might not be immediately obvious to the average consumer, as the new ABC logo...
The network worked with branding agency Trollbäck to come up with the refresh, which launched on-air during the “Bachelorette” finale Aug. 9. ABC is rolling out the design across its various divisions, including online, and is also working with its affiliates to transition their logos to include the updated ABC look.
“We felt it was time to evolve the overall look of the network to make it more vibrant, modern and fresh,” says Shannon Ryan, president, content marketing, Hulu and Disney General Entertainment (which includes ABC). Ryan calls it “a new, bold and elevated look that visually represents our strategy and our diverse slate of programming. … We think we landed in a great place.”
The change might not be immediately obvious to the average consumer, as the new ABC logo...
- 9/11/2021
- by Michael Schneider
- Variety Film + TV
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