Jai Manselle
- Producer
Jai Manselle is an American entrepreneur, creator and investor informally referred to as "The King Of Branding." Manselle owns or co-owns a number of businesses including Iverson Classic and his own 'Manselle' brand. As of 2021, the 'Manselle' brand name has appeared on over 50 million products. As a producer, he has produced films and television specials for Showtime and Sling TV.
His long list of collaborations include Apple, New Era, Cardi B, Brooks Brothers, Microsoft, Rap Snacks, and shoe brand Reebok, where he has designed several sneaker releases. He previously acted as Chief Strategist for the BIG3 basketball league. In 2014, he directed Bike Life, a mobile game featuring Meek Mill, French Montana, and DJ Khaled that reached #1 in the Apple App Store.
In 2017, Manselle Co-Founded Iverson Classic with NBA star Allen Iverson and businessman Bobby Bates. Iverson Classic produces the #1 most-watched All-American game in the country, The Allen Iverson Roundball Classic, as well as a lifestyle brand of apparel, products, and accessories. In 2019, Iverson Classic made history as the first live sporting event streamed exclusively on an over-the-air digital platform when it aired on Sling TV.
His long list of collaborations include Apple, New Era, Cardi B, Brooks Brothers, Microsoft, Rap Snacks, and shoe brand Reebok, where he has designed several sneaker releases. He previously acted as Chief Strategist for the BIG3 basketball league. In 2014, he directed Bike Life, a mobile game featuring Meek Mill, French Montana, and DJ Khaled that reached #1 in the Apple App Store.
In 2017, Manselle Co-Founded Iverson Classic with NBA star Allen Iverson and businessman Bobby Bates. Iverson Classic produces the #1 most-watched All-American game in the country, The Allen Iverson Roundball Classic, as well as a lifestyle brand of apparel, products, and accessories. In 2019, Iverson Classic made history as the first live sporting event streamed exclusively on an over-the-air digital platform when it aired on Sling TV.