Founded The Art of Elysium in 1997. The Art of Elysium was named the "2008 Arts Non-Profit of the Year" by the Volunteer Center of Los Angeles. The Art of Elysium received a 2009 Noble Award and Joel Madden accepted the award on behalf of the charity. The Art of Elysium events have been used for the Bravo reality shows "The Dukes of Melrose", "LA Shrinks" and "The Rachel Zoe Project". The Art of Elysium's annual "Heaven" gala is also used in Sofia Coppola's "Bling Ring".