The world over, major broadcasters are faced by the same issue: How to the make series that have a SVOD edge for their fast-growing in-house Ott platforms without alienating a free-to-air audience – which is often already accustomed to global platform fare.
Bowing at Mipcom, “Sisi” was one answer, from German TV giant, Rtl Group. Globo’s “Hidden Truths II,” from Latin America’s biggest TV company, is another.
Bowing its first 10 episodes on SVOD/AVOD platform Globoplay on Oct. 20, its first week near 9 million viewership hours decimated records for the biggest Brazilian Ott platform, proving four times that of Globoplay’s prior biggest release, “Grey’s Anatomy.”
Celebrating an online Buyers World Premiere on Nov. 5, to roll out international sales the second season will now look to build on large IP – 2015’s original “Hidden Truths” opened in over 75 countries – and an unprecedented marketing campaign.
“Hidden Truths II’s” global campaign included,...
Bowing at Mipcom, “Sisi” was one answer, from German TV giant, Rtl Group. Globo’s “Hidden Truths II,” from Latin America’s biggest TV company, is another.
Bowing its first 10 episodes on SVOD/AVOD platform Globoplay on Oct. 20, its first week near 9 million viewership hours decimated records for the biggest Brazilian Ott platform, proving four times that of Globoplay’s prior biggest release, “Grey’s Anatomy.”
Celebrating an online Buyers World Premiere on Nov. 5, to roll out international sales the second season will now look to build on large IP – 2015’s original “Hidden Truths” opened in over 75 countries – and an unprecedented marketing campaign.
“Hidden Truths II’s” global campaign included,...
- 11/8/2021
- by Emiliano Granada and John Hopewell
- Variety Film + TV
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