Call it a facepalm in Gilead. A perfect marriage between marketing and missing-the-point ended in annulment as the makers of a line of “The Handmaid’s Tale”-branded wines canceled its launch on Tuesday just hours after it was announced.
Wine curator Lot18 had announced the collection, named for characters from the series that included “Offred” Pinot Noir, “Ofglen” Cabernet Sauvignon, and “Serena Joy” Bordeaux Blanc, on Tuesday morning.
The cancellation was first reported by People and Entertainment Weekly, shortly after the page promoting the new line on the Lot 18 website was taken down.
Also Read: Michael Moore Calls for Urgency in Opposing Trump: 'We're Living The Handmaid's Tale' (Video)
No official statement about the cancellation was given by Lot 18 or MGM, which produces the Hulu drama series. Hulu and MGM did not immediately respond to a request for comment from TheWrap.
But the launch was met with intense backlash...
Wine curator Lot18 had announced the collection, named for characters from the series that included “Offred” Pinot Noir, “Ofglen” Cabernet Sauvignon, and “Serena Joy” Bordeaux Blanc, on Tuesday morning.
The cancellation was first reported by People and Entertainment Weekly, shortly after the page promoting the new line on the Lot 18 website was taken down.
Also Read: Michael Moore Calls for Urgency in Opposing Trump: 'We're Living The Handmaid's Tale' (Video)
No official statement about the cancellation was given by Lot 18 or MGM, which produces the Hulu drama series. Hulu and MGM did not immediately respond to a request for comment from TheWrap.
But the launch was met with intense backlash...
- 7/11/2018
- by Ross A. Lincoln and Phil Hornshaw
- The Wrap
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.