Great Art has great thought or great heart. Good Art has good thought or good heart. If we look through the history of communications, greatness is only defined through the greatness of content. Anything less is acceptable - but it isn't Great.
In the English language, we are all given the same tools. We are given the same 26 letters. That doesn't make us writers and it doesn't make us Shakespeare. What we DO with those 26 letters defines us.
A photograph is like haiku. A single moment. A film is like a novel. A fluid story in time.