Clemenger Bbdo Sydney has launched a $4.5m campaign to launch Smith’s Extra Crunchy chips.
The campaign stars The Secret Life of Us, Spicks and Specks and Talkin’ ’bout Your Generation actor Stephen Curry.
The ad was directed by Dave Klaiber from Plaza Films.
Jenni Dill, Smith’s marketing director, said: “Our $4.5 million launch investment will promote rapid awareness and trial and drive category growth. When it comes to the crunch, we know our consumers will love new Smith’s Extra Crunchy potato chips.”
Credits:
PepsiCo
Marketing Director: Jenni Dill
Marketing Director – Core Brands: Robyn Quinn
Senior Brand Manager: Jamie Bruce
Clemenger Bbdo
Ecd: Paul Nagy, Mike Spirkovski
Head of Art: Michael Dole
Head of Craft: Tim McPherson
Copywriter / Art Director: Michael Dawson, Josh Braithwaite, Seb Vizor
Group Account Director: Madeleine Marsh
Senior Account Director: Anna Walters
Senior Account Manager: Smaran Jworchan
Account Executive: Jill Cummins
Head of Planning: Matt Walters...
The campaign stars The Secret Life of Us, Spicks and Specks and Talkin’ ’bout Your Generation actor Stephen Curry.
The ad was directed by Dave Klaiber from Plaza Films.
Jenni Dill, Smith’s marketing director, said: “Our $4.5 million launch investment will promote rapid awareness and trial and drive category growth. When it comes to the crunch, we know our consumers will love new Smith’s Extra Crunchy potato chips.”
Credits:
PepsiCo
Marketing Director: Jenni Dill
Marketing Director – Core Brands: Robyn Quinn
Senior Brand Manager: Jamie Bruce
Clemenger Bbdo
Ecd: Paul Nagy, Mike Spirkovski
Head of Art: Michael Dole
Head of Craft: Tim McPherson
Copywriter / Art Director: Michael Dawson, Josh Braithwaite, Seb Vizor
Group Account Director: Madeleine Marsh
Senior Account Director: Anna Walters
Senior Account Manager: Smaran Jworchan
Account Executive: Jill Cummins
Head of Planning: Matt Walters...
- 5/8/2012
- by Robin Hicks
- Encore Magazine
Nrma Insurance has released a new wave of its ‘Anyone Can Drive Your Car’ campaign for Queensland.
The campaign features ex-Broncos player Shane Webcke, who has been given a car on the condition he shares it with fellow Queenslanders.
The TV work will be supported by outdoor, radio, online and print, and is a continuation of a national campaign that launched in February where a ‘concept’ car is built out of different car extras.
Credits:
Creative agency: Whybin\Tbwa\Tequila Production Company: Dave Klaiber Director: Plaza Films Media Agency: Mediacom...
The campaign features ex-Broncos player Shane Webcke, who has been given a car on the condition he shares it with fellow Queenslanders.
The TV work will be supported by outdoor, radio, online and print, and is a continuation of a national campaign that launched in February where a ‘concept’ car is built out of different car extras.
Credits:
Creative agency: Whybin\Tbwa\Tequila Production Company: Dave Klaiber Director: Plaza Films Media Agency: Mediacom...
- 4/17/2012
- by Robin Hicks
- Encore Magazine
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