Univision Communications has a new strategy to drive millennials from their phones to their TVs for the 11th season of its competition series “Nuestra Belleza Latina” (Nbl).
The company will attempt to harness the influence of its Univision Creator Network (Ucn), a group of online creators under the network’s brand, to drive conversation around the upcoming series which it hopes will lead audiences to its linear channel.
Dubbed the “Nbl Ambassador Program,” Univision is bringing together five digital influencers who will create content and attempt to build an online community with the goal of amplifying the social conversation around the series.
Also Read: Univision, The Onion Hit With $2 Million Lawsuit by Former Financial Advisor
The five ambassadors — Rosy McMichael, Ana Alvardo (“LipstickFables”), Vanessa “Nezza” Hernandez, Yessica Hernandez-Cruz and Roccibella Volpicella – will post original content across their various social platforms as well as Univision’s social platforms to engage with...
The company will attempt to harness the influence of its Univision Creator Network (Ucn), a group of online creators under the network’s brand, to drive conversation around the upcoming series which it hopes will lead audiences to its linear channel.
Dubbed the “Nbl Ambassador Program,” Univision is bringing together five digital influencers who will create content and attempt to build an online community with the goal of amplifying the social conversation around the series.
Also Read: Univision, The Onion Hit With $2 Million Lawsuit by Former Financial Advisor
The five ambassadors — Rosy McMichael, Ana Alvardo (“LipstickFables”), Vanessa “Nezza” Hernandez, Yessica Hernandez-Cruz and Roccibella Volpicella – will post original content across their various social platforms as well as Univision’s social platforms to engage with...
- 9/19/2018
- by Matt Lopez
- The Wrap
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