"Two creative disciplines coming together in perfect harmony"
The temperamental worlds of fashion and cooking collide in Bmf’s latest ad for Meat & Livestock Australia to celebrate the coming of lamb-eating season.
The ad features fashion designer Leona Edmiston and chef Ben O’Donoghue, who put together a recipe collection inspired by the latest spring fashion trends. At one point in the ad, called ‘Collamboration’, a fashionista recoils in horror at the sight of a chef wearing a pair of Crocs.
Andrew Cox, Mla’s marketing manager, said: “The fashion theme resonates with consumers during spring, a traditional peak in lamb supply. This campaign builds on the success of the fashion inspired spring lamb campaigns of previous years which delivered strong results.”
Bmf’s joint ECDs Carlos Alija and Laura Sampedro added: “Bringing together a famous chef and fashion designer has been an exciting experience, proving that the collaboration of...
The temperamental worlds of fashion and cooking collide in Bmf’s latest ad for Meat & Livestock Australia to celebrate the coming of lamb-eating season.
The ad features fashion designer Leona Edmiston and chef Ben O’Donoghue, who put together a recipe collection inspired by the latest spring fashion trends. At one point in the ad, called ‘Collamboration’, a fashionista recoils in horror at the sight of a chef wearing a pair of Crocs.
Andrew Cox, Mla’s marketing manager, said: “The fashion theme resonates with consumers during spring, a traditional peak in lamb supply. This campaign builds on the success of the fashion inspired spring lamb campaigns of previous years which delivered strong results.”
Bmf’s joint ECDs Carlos Alija and Laura Sampedro added: “Bringing together a famous chef and fashion designer has been an exciting experience, proving that the collaboration of...
- 9/19/2012
- by Robin Hicks
- Encore Magazine
Merrick: serious about meat
Could radio personality Merrick Watts be the new face of Meat & Livestock Australia?
The Triple M DJ called Mla marketing head Andrew Cox yesterday for an on-air chat, pitching his case to replace Sam Neill – who got the chop as the brand ambassador for red meat.
He even made a mock-up ad to make his case. Here’s the clip…
But Cox, who is meeting with Watts to have a chat about the idea, told Mumbrella via email: “We are not against using Merrick as a spokesman, but what does he know about Wholesome Food?”
“Currently he strikes us as a meat pie kind of guy – nothing wrong with that but he would need to prove he has a repertoire of healthy beef and lamb meals he can share with Australia.”...
Could radio personality Merrick Watts be the new face of Meat & Livestock Australia?
The Triple M DJ called Mla marketing head Andrew Cox yesterday for an on-air chat, pitching his case to replace Sam Neill – who got the chop as the brand ambassador for red meat.
He even made a mock-up ad to make his case. Here’s the clip…
But Cox, who is meeting with Watts to have a chat about the idea, told Mumbrella via email: “We are not against using Merrick as a spokesman, but what does he know about Wholesome Food?”
“Currently he strikes us as a meat pie kind of guy – nothing wrong with that but he would need to prove he has a repertoire of healthy beef and lamb meals he can share with Australia.”...
- 7/12/2012
- by Robin Hicks
- Encore Magazine
Hollywood actor Sam Neill has been axed by Meat & Livestock Australia after seven years as the brand ambassador and star of Mla’s much-loved TV commercials for red meat.
The decision to drop the Jurassic Park, Event Horizon and The Piano star was made because Neill was contracted to feature only in TV ads – and Mla increasingly uses other forms of media.
Mla’s group marketing director Andrew Cox told Mumbrella: “Sam only wanted to appear on TV. Which meant we couldn’t take the campaign into other media. Just doing TV worked fine in 2005. But seven years is a long time in media. And we need to be able to execute our nutrition campaign at a grass roots level using other channels.”
Cox added that Neill’s time as the face of Mla had “run its course” and the brand is not looking for a replacement spokesman.
“Sam has...
The decision to drop the Jurassic Park, Event Horizon and The Piano star was made because Neill was contracted to feature only in TV ads – and Mla increasingly uses other forms of media.
Mla’s group marketing director Andrew Cox told Mumbrella: “Sam only wanted to appear on TV. Which meant we couldn’t take the campaign into other media. Just doing TV worked fine in 2005. But seven years is a long time in media. And we need to be able to execute our nutrition campaign at a grass roots level using other channels.”
Cox added that Neill’s time as the face of Mla had “run its course” and the brand is not looking for a replacement spokesman.
“Sam has...
- 7/10/2012
- by Robin Hicks
- Encore Magazine
Meat & Livestock Australia’s marketing head has said that the similarity between in an Mla stunt video and a global ad campaign by Benetton is “a coincidence”.
The Mla video, reported this morning by Mumbrella, features two opposing politicians kissing – the same idea used in Benetton’s ‘Unhate’ campaign, which won the press grand prix at Cannes in June.
Group marketing manager Andrew Cox told Mumbrella: “I saw that campaign [Benetton Unhate], but I didn’t make a connection between it and ours. It’s more of a coincidence. The idea of two opposing figures embracing each other has been been done before, and will be done again. The idea is executed differently, and the message is different.”
Cox revealed that while the barbecuing chefs were filmed on the lawn around Parliament House, the balloons were shot in Sydney and added to the film using digitally animation.
“We were nervous about how the video would look.
The Mla video, reported this morning by Mumbrella, features two opposing politicians kissing – the same idea used in Benetton’s ‘Unhate’ campaign, which won the press grand prix at Cannes in June.
Group marketing manager Andrew Cox told Mumbrella: “I saw that campaign [Benetton Unhate], but I didn’t make a connection between it and ours. It’s more of a coincidence. The idea of two opposing figures embracing each other has been been done before, and will be done again. The idea is executed differently, and the message is different.”
Cox revealed that while the barbecuing chefs were filmed on the lawn around Parliament House, the balloons were shot in Sydney and added to the film using digitally animation.
“We were nervous about how the video would look.
- 7/9/2012
- by Robin Hicks
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.