Deadline’s Read the Screenplay series spotlighting the year’s most talked-about scripts continues with Flamin’ Hot, the script from Lewis Colick and Gentefied creator Linda Yvette Chávez that became Eva Longoria’s feature directorial debut.
The rags-to-riches story of Richard Montañez, the Frito-Lay janitor (played by Jesse Garcia) who becomes the marketing godfather of the spicy-chip revolution, hit the spot right away with audiences. The pic from Searchlight Pictures won the Headliners section’s audience award after its world premiere at SXSW, after which it became the first film to debut simultaneously on Hulu and Disney+ when it premiered in June.
Longoria told Deadline earlier this year that after sparking to the original script by Colick (October Sky and Charlie St. Cloud) and coming aboard, her first suggestion was that the story’s point of view needed to be Montañez’s.
“This is his version of what happened,” she said.
The rags-to-riches story of Richard Montañez, the Frito-Lay janitor (played by Jesse Garcia) who becomes the marketing godfather of the spicy-chip revolution, hit the spot right away with audiences. The pic from Searchlight Pictures won the Headliners section’s audience award after its world premiere at SXSW, after which it became the first film to debut simultaneously on Hulu and Disney+ when it premiered in June.
Longoria told Deadline earlier this year that after sparking to the original script by Colick (October Sky and Charlie St. Cloud) and coming aboard, her first suggestion was that the story’s point of view needed to be Montañez’s.
“This is his version of what happened,” she said.
- 12/6/2023
- by Patrick Hipes
- Deadline Film + TV
Lainey Wilson is at the top of the 2023 Country Music Association Awards nominations list, which were announced on September 7. She received a whopping nine bids from her industry peers, including her first ever for Entertainer of the Year. Newcomer Jelly Roll follows with five nominations. Then come Luke Combs and Hardy with four apiece. Winners will be announced at a live ceremony taking place in Nashville on Wednesday, November 8, and hosted by Luke Bryan and Peyton Manning. See the full list of contenders below.
SEEBillboard Hot 100: Every #1 song of 2023
Entertainer of the Year
Luke Combs
Chris Stapleton
Carrie Underwood
Morgan Wallen
Lainey Wilson
Single of the Year
“Fast Car” – Luke Combs
“Heart Like A Truck” – Lainey Wilson
“Need A Favor” – Jelly Roll
“Next Thing You Know” – Jordan Davis
“Wait in the Truck” – Hardy (feat. Lainey Wilson)
Album of the Year
“Ashley McBryde Presents: Lindeville” — Ashley McBryde
“Bell Bottom Country...
SEEBillboard Hot 100: Every #1 song of 2023
Entertainer of the Year
Luke Combs
Chris Stapleton
Carrie Underwood
Morgan Wallen
Lainey Wilson
Single of the Year
“Fast Car” – Luke Combs
“Heart Like A Truck” – Lainey Wilson
“Need A Favor” – Jelly Roll
“Next Thing You Know” – Jordan Davis
“Wait in the Truck” – Hardy (feat. Lainey Wilson)
Album of the Year
“Ashley McBryde Presents: Lindeville” — Ashley McBryde
“Bell Bottom Country...
- 9/7/2023
- by Daniel Montgomery
- Gold Derby
Former Frito-Lay janitor Richard Montañez has long claimed he invented Flamin’ Hot Cheetos. His account of the wildly popular flavor’s origins is the subject of the Eva Longoria-directed biopic Flamin’ Hot, which has been previewed in a new trailer. Watch it below.
Premiering June 9th on Hulu and Disney+, Flamin’ Hot stars Jesse Garcia as Montañez and also features Annie Gonzales, Dennis Haysbert, Tony Shalhoub, Matt Walsh, and Emilio Rivera.
According to Montañez, he was inspired to spice up Cheetos by Mexican-American food like street corn while working as a janitor at Frito-Lay’s Rancho Cucamonga plant. He pitched the idea over the phone to then-ceo Roger Enrico and was invited to present it in person. This eventually led to his rise as a marketing executive at the company.
While Montañez’s rise in the ranks is true, Frito-Lay disputes that he invented the flavor, telling the...
Premiering June 9th on Hulu and Disney+, Flamin’ Hot stars Jesse Garcia as Montañez and also features Annie Gonzales, Dennis Haysbert, Tony Shalhoub, Matt Walsh, and Emilio Rivera.
According to Montañez, he was inspired to spice up Cheetos by Mexican-American food like street corn while working as a janitor at Frito-Lay’s Rancho Cucamonga plant. He pitched the idea over the phone to then-ceo Roger Enrico and was invited to present it in person. This eventually led to his rise as a marketing executive at the company.
While Montañez’s rise in the ranks is true, Frito-Lay disputes that he invented the flavor, telling the...
- 5/10/2023
- by Eddie Fu
- Consequence - Film News
Spice up your viewing with the online debut of the new trailer from Fox Searchlight Pictures about the gang member who became a janitor and then became a snack mogul in Flamin’ Hot. Actress Eva Longoria, best known for her comedic turn on Desperate Housewives, steps behind the camera to for this family-friendly story in her directorial feature film debut. Longoria compiles a cast including Jesse Garcia, Annie Gonzalez, Dennis Haysbert, Emilio Rivera, Tony Shaloub, Matt Walsh, Pepe Serna, Bobby Soto, Jimmy Gonzalez, Brice Gonzalez, Vanessa Martinez, Fabian Alomar, Mario Ponce, and Hunter Jones.
The synopsis from Fox Searchlight reads,
Flamin’ Hot is the inspiring true story of Ricardo Montañez (Jesse Garcia) who as a Frito Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin’ Hot Cheetos from a snack into an iconic, global, pop culture phenomenon.
Interestingly, the Frito-Lay company disputes the accuracy...
The synopsis from Fox Searchlight reads,
Flamin’ Hot is the inspiring true story of Ricardo Montañez (Jesse Garcia) who as a Frito Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin’ Hot Cheetos from a snack into an iconic, global, pop culture phenomenon.
Interestingly, the Frito-Lay company disputes the accuracy...
- 5/10/2023
- by EJ Tangonan
- JoBlo.com
Ricardo Montañez, who has claimed for years to be the inventor of Flamin’ Hot Cheetos, is being contradicted by the brand’s producer. The company Frito-Lay said nothing for years, letting the story spread around the world. A biopic about his purported invention was in the process of being made when his former employer claimed that Montañez […]
The post Flamin’ Hot Cheetos ‘Creator’ Ricardo Montañez’s Story Contradicted By Frito-Lay appeared first on uInterview.
The post Flamin’ Hot Cheetos ‘Creator’ Ricardo Montañez’s Story Contradicted By Frito-Lay appeared first on uInterview.
- 5/23/2021
- by Alexandra Llorca
- Uinterview
Richard Montañez is speaking out following claims by Frito-Lay that he did not invent Flamin’ Hot Cheetos.
“I was their greatest ambassador,” Montañez tells Variety of Frito-Lay. “But I will say this, you’re going to love your company more than they will ever love you, keep that in perspective.”
Montañez, who worked his way up from a janitor at the company to a marketing executive, has a book coming out about his rags-to-riches story, and is the subject of an upcoming Searchlight Pictures biopic directed by Eva Longoria. However, an article on Sunday in the Los Angeles Times disputed Montañez’s role in the beloved snack’s invention, backed up by statements from Frito-Lay.
“None of our records show that Richard was involved in any capacity in the Flamin’ Hot test market,” Frito-Lay wrote in a statement to the Times. “We have interviewed multiple personnel who were involved in the test market,...
“I was their greatest ambassador,” Montañez tells Variety of Frito-Lay. “But I will say this, you’re going to love your company more than they will ever love you, keep that in perspective.”
Montañez, who worked his way up from a janitor at the company to a marketing executive, has a book coming out about his rags-to-riches story, and is the subject of an upcoming Searchlight Pictures biopic directed by Eva Longoria. However, an article on Sunday in the Los Angeles Times disputed Montañez’s role in the beloved snack’s invention, backed up by statements from Frito-Lay.
“None of our records show that Richard was involved in any capacity in the Flamin’ Hot test market,” Frito-Lay wrote in a statement to the Times. “We have interviewed multiple personnel who were involved in the test market,...
- 5/16/2021
- by Ellise Shafer
- Variety Film + TV
Anna Kendrick’s newest role puts her through what may be some of the most delicious torture of her career.
Kendrick, known for films like “Up In The Air” and “Pitch Perfect,” recently found herself on the set of a three-day shoot surrounded by bowls, bowls and bowls of chips, popcorn and other salty snacks that she could not touch, let alone taste. “They have everything so artfully arranged,” Kendrick told Variety from the set in late October. “I’m not allowed to eat anything, and it’s horrifying.”
While this project had some of the trappings of a blockbuster film, chances are most people won’t see it in movie theaters. Kendrick was in the midst of filming a massive two-minute commercial for treat-maker Frito-Lay, and her efforts are no doubt as important to executives at that PepsiCo-owned company as her next choice of film might be to...
Kendrick, known for films like “Up In The Air” and “Pitch Perfect,” recently found herself on the set of a three-day shoot surrounded by bowls, bowls and bowls of chips, popcorn and other salty snacks that she could not touch, let alone taste. “They have everything so artfully arranged,” Kendrick told Variety from the set in late October. “I’m not allowed to eat anything, and it’s horrifying.”
While this project had some of the trappings of a blockbuster film, chances are most people won’t see it in movie theaters. Kendrick was in the midst of filming a massive two-minute commercial for treat-maker Frito-Lay, and her efforts are no doubt as important to executives at that PepsiCo-owned company as her next choice of film might be to...
- 11/20/2019
- by Brian Steinberg
- Variety Film + TV
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