Depending on whom you ask, Don Lemon is planting his feet firmly in media’s next frontier. Or its last one.
The former CNN star anchor is the latest in a parade of onetime TV-news personnel to dip their toes into the entrepreneurial waters of digital and social media. He announced in early January that he would launch “The Don Lemon Show” on X, part of a bid to build a broader media outlet. “Don is extremely passionate about launching his own media company,” says Oren Rosenbaum, partner and head of audio at UTA, which represented Lemon in his deal with the social-media giant. “His first priority is the show, and as that becomes more and more successful, he will build a business around that and become a platform for other voices.”
Lemon isn’t alone. Tucker Carlson, the former Fox News opinion host, is using X for similar goals.
The former CNN star anchor is the latest in a parade of onetime TV-news personnel to dip their toes into the entrepreneurial waters of digital and social media. He announced in early January that he would launch “The Don Lemon Show” on X, part of a bid to build a broader media outlet. “Don is extremely passionate about launching his own media company,” says Oren Rosenbaum, partner and head of audio at UTA, which represented Lemon in his deal with the social-media giant. “His first priority is the show, and as that becomes more and more successful, he will build a business around that and become a platform for other voices.”
Lemon isn’t alone. Tucker Carlson, the former Fox News opinion host, is using X for similar goals.
- 1/29/2024
- by Brian Steinberg
- Variety Film + TV
If you love to watch movies and television shows with unexpected commercial interruptions, have I got good news for you!
Following in the footsteps of its streaming competition, Variety has revealed that starting early next year, Amazon Prime Video will begin inserting advertisements into its programming. Amazon had long been a holdout on this front, primarily because the Jeff Bezos-owned company basically prints money via its e-tail business. But corporations are forever in search of short-term, quarterly growth, and the influx of advertising dollars should guarantee a Q1 bonanza in 2024.
For those of you who would prefer to watch your favorite films and series sans interruptions, you can rest easy provided your budget allows you to cough up an extra $2.99 per month. That's right, Prime Video is also taking a cue from its competitors by gouging you for the pleasure of commercial-free entertainment. "What's three dollars," ask the multimillionaires in the C-suite.
Following in the footsteps of its streaming competition, Variety has revealed that starting early next year, Amazon Prime Video will begin inserting advertisements into its programming. Amazon had long been a holdout on this front, primarily because the Jeff Bezos-owned company basically prints money via its e-tail business. But corporations are forever in search of short-term, quarterly growth, and the influx of advertising dollars should guarantee a Q1 bonanza in 2024.
For those of you who would prefer to watch your favorite films and series sans interruptions, you can rest easy provided your budget allows you to cough up an extra $2.99 per month. That's right, Prime Video is also taking a cue from its competitors by gouging you for the pleasure of commercial-free entertainment. "What's three dollars," ask the multimillionaires in the C-suite.
- 9/22/2023
- by Jeremy Smith
- Slash Film
On Monday, ESPN hosts Mike Greenberg and Stephen A. Smith might be called for going offsides.
With coverage expected to center on this Sunday’s NFC match-up between the Dallas Cowboys and Philadelphia Eagles, hosts and analysts from two of ESPN’s popular morning programs, “Get Up” and “First Take” will cross lines, so to speak, and appear across both shows’ time slots. Smith, Greenberg, Michael Irvin, Molly Qerim, Rex Ryan, Dan Orlovsky and more will make appearances across the two shows’ four hours and analyze weekend NFL play as well as discuss a game between the Denver Broncos and Los Angeles Chargers schedule for ESPN’s “Monday Night Football.”
“The dynamic will be memorable, if not unpredictable,” says David Roberts, ESPN’s head of NBA and studio production, who oversees the morning programs, in an interview.
ESPN at present doesn’t appear to have plans to make the cross-over event a regular thing,...
With coverage expected to center on this Sunday’s NFC match-up between the Dallas Cowboys and Philadelphia Eagles, hosts and analysts from two of ESPN’s popular morning programs, “Get Up” and “First Take” will cross lines, so to speak, and appear across both shows’ time slots. Smith, Greenberg, Michael Irvin, Molly Qerim, Rex Ryan, Dan Orlovsky and more will make appearances across the two shows’ four hours and analyze weekend NFL play as well as discuss a game between the Denver Broncos and Los Angeles Chargers schedule for ESPN’s “Monday Night Football.”
“The dynamic will be memorable, if not unpredictable,” says David Roberts, ESPN’s head of NBA and studio production, who oversees the morning programs, in an interview.
ESPN at present doesn’t appear to have plans to make the cross-over event a regular thing,...
- 10/13/2022
- by Brian Steinberg
- Variety Film + TV
George Stephanopoulos has been many things over the years. A political operative. A TV anchor. In his next project, he’s taking on a decidedly different role.
In “Power Trip — Those Who Seek Power and Those Who Chase Them,” a new eight-part series set to stream on Hulu starting September 25, Stephanopoulos will serve as an analyst and adviser to a group of seven ambitious young “embed” reporters covering the 2022 midterm elections for ABC News. The show mixes on-the-ground reportage with the sort of mentor-student relationship that plays a central part in popular reality programs that range from “The Voice” to “Restaurant: Impossible.”
The conceit offers “a fresh way of covering politics,” says Stephanopoulos, in an interview. “This is a different way of doing it, through the lens of these young reporters on the ground.”
All the nation’s big TV-news outlets have built new massive streaming-video hubs, the better to...
In “Power Trip — Those Who Seek Power and Those Who Chase Them,” a new eight-part series set to stream on Hulu starting September 25, Stephanopoulos will serve as an analyst and adviser to a group of seven ambitious young “embed” reporters covering the 2022 midterm elections for ABC News. The show mixes on-the-ground reportage with the sort of mentor-student relationship that plays a central part in popular reality programs that range from “The Voice” to “Restaurant: Impossible.”
The conceit offers “a fresh way of covering politics,” says Stephanopoulos, in an interview. “This is a different way of doing it, through the lens of these young reporters on the ground.”
All the nation’s big TV-news outlets have built new massive streaming-video hubs, the better to...
- 9/15/2022
- by Brian Steinberg
- Variety Film + TV
Savannah Guthrie and Hoda Kotb are, for many, a morning habit. NBC hopes the “Today” pair will soon become an afternoon or evening one for a different kind of viewer.
Starting June 8, the duo will take the network’s nearly seven-decade-old “Today” show into new territory. The pair will add to their on-screen duties by anchoring a half-hour “highlights” recap meant to bring the most recent “Today” news to streaming audiences. Each weekday, Kotb and Guthrie will at 1 p.m. (and in repeats at 7 p.m. and 9 p.m.) co-anchor “Today in 30,” a show that aims to give viewers of the network’s “Today All Day” streaming outlet and YouTube a summary of the best interviews and tips presented earlier that morning throughout all four hours of the “Today” linear broadcasts. Those who tune in will also get a few peeks behind the scenes of the show that morning viewers will not.
Starting June 8, the duo will take the network’s nearly seven-decade-old “Today” show into new territory. The pair will add to their on-screen duties by anchoring a half-hour “highlights” recap meant to bring the most recent “Today” news to streaming audiences. Each weekday, Kotb and Guthrie will at 1 p.m. (and in repeats at 7 p.m. and 9 p.m.) co-anchor “Today in 30,” a show that aims to give viewers of the network’s “Today All Day” streaming outlet and YouTube a summary of the best interviews and tips presented earlier that morning throughout all four hours of the “Today” linear broadcasts. Those who tune in will also get a few peeks behind the scenes of the show that morning viewers will not.
- 6/2/2021
- by Brian Steinberg
- Variety Film + TV
The people who run one of the nation’s best-known broadcast networks think they’ve come up with a way to slow the flow of ad dollars from traditional TV to streaming-video rivals.
CBS plans sometime in the second half of 2021 to start making available new technology that will let advertisers buy commercials that are sent only to a particular subset of the network’s viewing audience. These so-called “addressable” ads can be coded in such a way that they reach only consumers believed to be interested in buying a truck; executives who make decisions about business software; or families expecting their first child.
Advertisers running an ad campaign on CBS can “give it a protein shot,” says John Halley, chief operating officer of advertising revenue at ViacomCBS, by using the new technology.
Addressable ads have been around for some time, but largely available only to marketers who buy commercials via digital or cable.
CBS plans sometime in the second half of 2021 to start making available new technology that will let advertisers buy commercials that are sent only to a particular subset of the network’s viewing audience. These so-called “addressable” ads can be coded in such a way that they reach only consumers believed to be interested in buying a truck; executives who make decisions about business software; or families expecting their first child.
Advertisers running an ad campaign on CBS can “give it a protein shot,” says John Halley, chief operating officer of advertising revenue at ViacomCBS, by using the new technology.
Addressable ads have been around for some time, but largely available only to marketers who buy commercials via digital or cable.
- 5/17/2021
- by Brian Steinberg
- Variety Film + TV
NBCUniversal’s announcement this week that it intends to launch a streaming service in 2020 presents a new challenge to the media industry: The digital pool is about to get very crowded with fierce rivals and competing consumer options.
The Comcast-owned media conglomerate’s yet-to-be-named broadband entity, which will be overseen by veteran programming chief Bonnie Hammer, will join rival streaming outlets from Walt Disney Co. and At&T’s WarnerMedia that are set to debut this year. Of course, these streamers will vie with already established ones: Netflix, Amazon and Hulu, CBS All Access, ESPN+ and Fox Nation. Also joining the mix: Apple in January struck a deal with Samsung to make its iTunes streaming-video app available on Samsung smart-tv sets.
“All the kids are doing it,” says Tim Hanlon, CEO of Vertere Group, a media and advertising consultancy firm. “The days of a major network group not having a...
The Comcast-owned media conglomerate’s yet-to-be-named broadband entity, which will be overseen by veteran programming chief Bonnie Hammer, will join rival streaming outlets from Walt Disney Co. and At&T’s WarnerMedia that are set to debut this year. Of course, these streamers will vie with already established ones: Netflix, Amazon and Hulu, CBS All Access, ESPN+ and Fox Nation. Also joining the mix: Apple in January struck a deal with Samsung to make its iTunes streaming-video app available on Samsung smart-tv sets.
“All the kids are doing it,” says Tim Hanlon, CEO of Vertere Group, a media and advertising consultancy firm. “The days of a major network group not having a...
- 1/15/2019
- by Brian Steinberg and Cynthia Littleton
- Variety Film + TV
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