Early Wednesday morning, John Lasseter stood in front of a small group of journalists in a theater in the animation building on the Disney lot to introduce a presentation about November's new animated release, "Big Hero 6," and it felt to me, after over a decade of attending events where Lasseter has spoken, like a bit of a victory lap. And why not? Since "Bolt," Disney Feature Animation has been slowly but surely rebuilding what was a tarnished brand into something that is every bit as strong as the strongest moments from the "Mermaid" through "Lion King" era. "Frozen" was a global smash hit, and more than that, it managed that elusive cultural penetration where it goes beyond being successful and simply becomes omnipresent. "Frozen" was everywhere. Everyone knew what it was. Considering how dark things were for the studio before it was re-organized from within, it's amazing to see...
- 8/28/2014
- by Drew McWeeny
- Hitfix
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