No one confused early Sora demonstrations with art, but what startled filmmakers is these semi-professional and quasi-lifelike images introduced a doomsday scenario: Studios will use this rapidly evolving tech to replace them.
It’s a pervasive fear — with the notable exception of those filmmakers who are early adopters of generative artificial intelligence tools.
Over the last three weeks, I spoke to dozens of film and television creatives who use AI-based software programs like Midjourney, Adobe Firefly, Runway, and Stable Diffusion. They’re excited by the tools and their applications — but they also see their massive and inherent limitations.
“It’s a fraught time because the messaging that’s out there is not being led by creators,” said producer Diana Williams. A former Lucasfilm executive who is now the CEO and co-founder of Kinetic Energy Entertainment, she spoke at the 2024 SXSW panel “Visual (R)evolution: How AI is Impacting Creative Industries.
It’s a pervasive fear — with the notable exception of those filmmakers who are early adopters of generative artificial intelligence tools.
Over the last three weeks, I spoke to dozens of film and television creatives who use AI-based software programs like Midjourney, Adobe Firefly, Runway, and Stable Diffusion. They’re excited by the tools and their applications — but they also see their massive and inherent limitations.
“It’s a fraught time because the messaging that’s out there is not being led by creators,” said producer Diana Williams. A former Lucasfilm executive who is now the CEO and co-founder of Kinetic Energy Entertainment, she spoke at the 2024 SXSW panel “Visual (R)evolution: How AI is Impacting Creative Industries.
- 3/29/2024
- by Chris O'Falt
- Indiewire
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