In an era of streaming giants, the media outlet behind “Billions,” “Homeland” and “Good Lord Bird” is trying to stand apart from the pack by celebrating its smaller size.
A campaign that started during the Emmys makes the point that Showtime — available via pay cable and streaming video — has little intention of churning out dozens of projects every year. Instead, it focuses on crafting distinctive series and burnishes the creative forces behind them.
“Our model is designed to favor quality over tonnage,” says Michael Engleman, Showtime’s chief marketing officer, in an interview. “This is what our consumer responds to, and our willingness to facilitate the artist, to get out of the way of the artist, and to let them tell their story in ways that connect emotionally with all sorts of different types of viewers is something that is increasingly unique and rare.”
In a not-too-distant era, Showtime used...
A campaign that started during the Emmys makes the point that Showtime — available via pay cable and streaming video — has little intention of churning out dozens of projects every year. Instead, it focuses on crafting distinctive series and burnishes the creative forces behind them.
“Our model is designed to favor quality over tonnage,” says Michael Engleman, Showtime’s chief marketing officer, in an interview. “This is what our consumer responds to, and our willingness to facilitate the artist, to get out of the way of the artist, and to let them tell their story in ways that connect emotionally with all sorts of different types of viewers is something that is increasingly unique and rare.”
In a not-too-distant era, Showtime used...
- 12/16/2020
- by Brian Steinberg
- Variety Film + TV
Showtime is unlocking a selection of original programming — for free, with ads — in a new channel on Pluto TV.
It’s a logical bit of corporate synergy between the two ViacomCBS-owned divisions, with Showtime ultimately looking to coax free viewers into customers forking over $10.99/month.
The new Pluto TV channel, Showtime Selects, launches on Tuesday (Dec. 1) with about 250 hours of uncensored originals. The lineup in the linear-style channel will include sneak peeks at the first episodes of Showtime drama series “Your Honor” starring Bryan Cranston and the 11th and final season of “Shameless” (pictured above). Showtime Selects also will feature select episodes of originals including “The Affair,” “Ray Donovan,” “Billions,” “The L Word” and “Californication” as well as the entire limited series “The Loudest Voice” about Fox News’ Roger Ailes and true-crime docuseries “Murder in the Bayou.”
Showtime — like HBO and other premium services — has long used free “sampling” promos to spur signups,...
It’s a logical bit of corporate synergy between the two ViacomCBS-owned divisions, with Showtime ultimately looking to coax free viewers into customers forking over $10.99/month.
The new Pluto TV channel, Showtime Selects, launches on Tuesday (Dec. 1) with about 250 hours of uncensored originals. The lineup in the linear-style channel will include sneak peeks at the first episodes of Showtime drama series “Your Honor” starring Bryan Cranston and the 11th and final season of “Shameless” (pictured above). Showtime Selects also will feature select episodes of originals including “The Affair,” “Ray Donovan,” “Billions,” “The L Word” and “Californication” as well as the entire limited series “The Loudest Voice” about Fox News’ Roger Ailes and true-crime docuseries “Murder in the Bayou.”
Showtime — like HBO and other premium services — has long used free “sampling” promos to spur signups,...
- 12/1/2020
- by Todd Spangler
- Variety Film + TV
Showtime and the Human Rights Campaign (Hrc) have partnered for “Queer to Stay: An LGBTQ+ Business Preservation Initiative”. The program is set up to preserve businesses that serve the LGBTQ+ community with a focus on LGBTQ+ people of color, women and the transgender community. Applications for the initiative are open now and will be accepted through August 14.
As the pandemic continues to impact businesses, the initiative will make donations to a number of LGBTQ+ businesses, selected based on the communities they serve and how Covid-19 has affected them. Covid-19 has affected business all over the nation including LGBTQ+-serving spaces which have experienced significant revenue loss in June, when patrons are more likely to frequent LGBTQ+ businesses for Pride Month. By directing funds to these businesses, “Queer to Stay” demonstrates a continued commitment from Hrc and Showtime to support and advocate for diverse members of the LGBTQ+ community.
“We know that businesses like bars,...
As the pandemic continues to impact businesses, the initiative will make donations to a number of LGBTQ+ businesses, selected based on the communities they serve and how Covid-19 has affected them. Covid-19 has affected business all over the nation including LGBTQ+-serving spaces which have experienced significant revenue loss in June, when patrons are more likely to frequent LGBTQ+ businesses for Pride Month. By directing funds to these businesses, “Queer to Stay” demonstrates a continued commitment from Hrc and Showtime to support and advocate for diverse members of the LGBTQ+ community.
“We know that businesses like bars,...
- 7/30/2020
- by Dino-Ray Ramos
- Deadline Film + TV
Showtime Networks is bolstering its marketing division, naming Puja Vohra as Evp Marketing and Strategy. Additionally, Garrett Wagner, who began his career at the premium pay cabler, is returning to serve as Svp, Executive Creative Director.
In her new role, Vohra will oversee the company’s renewed focus on performance-based marketing, managing areas such program marketing, media, promotions, digital strategy and social media, as well as a newly formed marketing strategy division. Wagner will have oversight of the company’s creative departments including video, print, design and digital creative.
“By restructuring our organization, we can build from strength, fortifying our legacy of creativity, innovation, and deep, insight-led understanding of our viewer,” said Michael Engleman, Chief Marketing Officer, to whom both Vohra and Wagner will report. “Puja and Garrett are best-in-class leaders in their space. Their skill and ingenuity will help us take Showtime to the next level as a consumer-first premium content company,...
In her new role, Vohra will oversee the company’s renewed focus on performance-based marketing, managing areas such program marketing, media, promotions, digital strategy and social media, as well as a newly formed marketing strategy division. Wagner will have oversight of the company’s creative departments including video, print, design and digital creative.
“By restructuring our organization, we can build from strength, fortifying our legacy of creativity, innovation, and deep, insight-led understanding of our viewer,” said Michael Engleman, Chief Marketing Officer, to whom both Vohra and Wagner will report. “Puja and Garrett are best-in-class leaders in their space. Their skill and ingenuity will help us take Showtime to the next level as a consumer-first premium content company,...
- 3/2/2020
- by Denise Petski
- Deadline Film + TV
Showtime has made two key appointments in its marketing department.
The network has hired Puja Vohra as its new executive vice president of marketing and strategy, while Garrett Wagner, who started his career at Showtime, is returning in the position of executive creative director.
In her new role, Vohra will oversee the company’s focus on performance-based marketing, managing program marketing, media, promotions, digital strategy and social media, as well as Showtime’s newly formed marketing strategy division. Meanwhile Wagner will have oversight of the company’s creative departments including video, print, design and digital creative. The duo will report to Showtime chief marketing officer Michael Engleman, who was appointed to the role eight months ago.
“By restructuring our organization, we can build from strength, fortifying our legacy of creativity, innovation, and deep, insight-led understanding of our viewer,” said Engleman. “Puja and Garrett are best-in-class leaders in their space. Their...
The network has hired Puja Vohra as its new executive vice president of marketing and strategy, while Garrett Wagner, who started his career at Showtime, is returning in the position of executive creative director.
In her new role, Vohra will oversee the company’s focus on performance-based marketing, managing program marketing, media, promotions, digital strategy and social media, as well as Showtime’s newly formed marketing strategy division. Meanwhile Wagner will have oversight of the company’s creative departments including video, print, design and digital creative. The duo will report to Showtime chief marketing officer Michael Engleman, who was appointed to the role eight months ago.
“By restructuring our organization, we can build from strength, fortifying our legacy of creativity, innovation, and deep, insight-led understanding of our viewer,” said Engleman. “Puja and Garrett are best-in-class leaders in their space. Their...
- 3/2/2020
- by Will Thorne
- Variety Film + TV
Showtime has tapped executives Puja Vohra and Garrett Wagner for leading roles on the premium cabler's marketing team.
Vohra, a veteran of TruTV, Oxygen and Bravo, will be executive vp marketing and strategy. Wagner is returning to Showtime as senior vp and executive creative director. Both will report to chief marketing officer Michael Engleman.
"By restructuring our organization, we can build from strength, fortifying our legacy of creativity, innovation and deep, insight-led understanding of our viewer," said Engleman. "Puja and Garrett are best-in-class leaders in their space. Their skill and ingenuity will help us take Showtime to ...
Vohra, a veteran of TruTV, Oxygen and Bravo, will be executive vp marketing and strategy. Wagner is returning to Showtime as senior vp and executive creative director. Both will report to chief marketing officer Michael Engleman.
"By restructuring our organization, we can build from strength, fortifying our legacy of creativity, innovation and deep, insight-led understanding of our viewer," said Engleman. "Puja and Garrett are best-in-class leaders in their space. Their skill and ingenuity will help us take Showtime to ...
Liberty Media said on Monday that the company’s Chief Financial Officer Mark Carleton will step down to retire.
“Mark’s relationship with Liberty and Tci goes back to 1987 and his efforts as chief financial officer and leading the corporate development team have provided great value to the company. I’m pleased that he will continue as a senior advisor,” Liberty CEO Greg Maffei said in a statement.
While Carleton plans to stay on as a senior advisor, his exit sparked a succession of management moves throughout the company, which owns interests in a broad range of media, communications and entertainment businesses.
Also Read: Showtime Hires Michael Engleman as Chief Marketing Officer
Brian Wendling, who has been at Liberty since 1999 and served as Controller since 2011, has been appointed to the additional role of principal financial officer. Wendling also serves as CFO for Liberty TripAdvisor.
Liberty General Counsel and Chief Legal...
“Mark’s relationship with Liberty and Tci goes back to 1987 and his efforts as chief financial officer and leading the corporate development team have provided great value to the company. I’m pleased that he will continue as a senior advisor,” Liberty CEO Greg Maffei said in a statement.
While Carleton plans to stay on as a senior advisor, his exit sparked a succession of management moves throughout the company, which owns interests in a broad range of media, communications and entertainment businesses.
Also Read: Showtime Hires Michael Engleman as Chief Marketing Officer
Brian Wendling, who has been at Liberty since 1999 and served as Controller since 2011, has been appointed to the additional role of principal financial officer. Wendling also serves as CFO for Liberty TripAdvisor.
Liberty General Counsel and Chief Legal...
- 7/8/2019
- by Trey Williams
- The Wrap
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.