Olympian hopeful James Magnussen has been signed as an ambassador for Commonwealth Bank as the organisation begins to gear up for its broadcast sponsorship of the London Olympics.
The sponsorship also comes shortly after CommBank launched its new “Can” positioning.
The swimmer will join hockey star Jodie Schulz and javelin thrower Kim Mickle and feature in a series of television commercials, due to air from June 17 until the end of the Olympic Games.
CommBank chief marketing officer Andy Lark said in a press release: “James, Jodie and Kim share a powerful belief in Can like every one of our employees and customers.”
Lark will this morning appear in a keynote interview at to open the second day of the Mumbrella360 conference in Sydney. Later today, gold medal winning swimmer Duncan Armstrong will also appear at Mumbrella360, discussing sponsorship and the Olympics.
The sponsorship also comes shortly after CommBank launched its new “Can” positioning.
The swimmer will join hockey star Jodie Schulz and javelin thrower Kim Mickle and feature in a series of television commercials, due to air from June 17 until the end of the Olympic Games.
CommBank chief marketing officer Andy Lark said in a press release: “James, Jodie and Kim share a powerful belief in Can like every one of our employees and customers.”
Lark will this morning appear in a keynote interview at to open the second day of the Mumbrella360 conference in Sydney. Later today, gold medal winning swimmer Duncan Armstrong will also appear at Mumbrella360, discussing sponsorship and the Olympics.
- 6/6/2012
- by mumbrella
- Encore Magazine
Today is the final day for the $600 earlybird discount on the Mumbrella360 conference.
The event takes place on June 6 and 7 at the Hilton Hotel in Sydney.
Sessions announced so far include:
Nick Baker, Gm of marketing at Tourism Australia, unveiling the next stage of the There’s Nothing Like Australia campaign. The ChangeOneThing session, curated by Phd and aimed at achieving a single, major change for the media industry. A discussion on the relationship between journalism and Twitter featuring ABC chief political writer Annabel Crabb; Ten breakfast presenter Magdalena Roze; Stephen Brook, editor of The Australian’s Media section and Crikey’s First Dog On The Moon cartoonist Andrew Marlton; An attempt by Guy Gadney to shoot, edit and upload a viral video live on stage in just 45 minutes; A diatribe from marketer Matt Granfield on banks’ biggest marketing blunders; The ten steps brands need to take when telling stories...
The event takes place on June 6 and 7 at the Hilton Hotel in Sydney.
Sessions announced so far include:
Nick Baker, Gm of marketing at Tourism Australia, unveiling the next stage of the There’s Nothing Like Australia campaign. The ChangeOneThing session, curated by Phd and aimed at achieving a single, major change for the media industry. A discussion on the relationship between journalism and Twitter featuring ABC chief political writer Annabel Crabb; Ten breakfast presenter Magdalena Roze; Stephen Brook, editor of The Australian’s Media section and Crikey’s First Dog On The Moon cartoonist Andrew Marlton; An attempt by Guy Gadney to shoot, edit and upload a viral video live on stage in just 45 minutes; A diatribe from marketer Matt Granfield on banks’ biggest marketing blunders; The ten steps brands need to take when telling stories...
- 4/29/2012
- by mumbrella
- Encore Magazine
Adland and industry’s biggest blunders will be the focus of a session on the seven deadly sins of advertising at Mumbrella360.
The presentation will be curated by Adrian Pritchard, executive creative director of Melbourne ad agency BoilerRoom.
Pritchard’s session will cover “monumental advertising cock ups” along with infamous events that have lessons for brands. He will also challenge some of the arguments put forward for digital and social media strategies.
The seven deadly sins of advertising session is one of 61 planned for the conference which takes place in Sydney on June 6 and 7 across five streams. The event consists of sessions proposed and curated by individuals, industry bodies and agencies and sessions organised by Mumbrella.
Other sessions already announced include:
A debate on the future of regulation of the media featuring editors, media inquiry participant Matthew Ricketson and the boss of the Australian Press Council; Olympic gold swimmer Duncan Armstrong...
The presentation will be curated by Adrian Pritchard, executive creative director of Melbourne ad agency BoilerRoom.
Pritchard’s session will cover “monumental advertising cock ups” along with infamous events that have lessons for brands. He will also challenge some of the arguments put forward for digital and social media strategies.
The seven deadly sins of advertising session is one of 61 planned for the conference which takes place in Sydney on June 6 and 7 across five streams. The event consists of sessions proposed and curated by individuals, industry bodies and agencies and sessions organised by Mumbrella.
Other sessions already announced include:
A debate on the future of regulation of the media featuring editors, media inquiry participant Matthew Ricketson and the boss of the Australian Press Council; Olympic gold swimmer Duncan Armstrong...
- 4/17/2012
- by mumbrella
- Encore Magazine
Gold medal winning Olympian Duncan Armstrong is to join a panel at June’s Mumbrella360 conference discussing how to get the most out of Olympic sponsorship.
In a session curated by marketing and sports sponsorship specialists Octagon, the discussion will also feature Telstra’s Gm of media, sponsorship and awards Toby Dewar.
The presentation – Gold Medal Passions and Starting Line Fumbles: The evolution of Olympic Sponsorship and Advertising on the eve of the London Games - will be led by Octagon’s strategy director Adam Hodge
The session will include TV, outdoor, print and experiential case studies, as well as Armstrong’s demonstration of the emotional connection to sport as he tells his story of winning gold at the Seoul Olympics despite being a rank outsider. There will also be a Q&A session with the audience.
Dewar has worked with a string of major brands and agencies including Ddb,...
In a session curated by marketing and sports sponsorship specialists Octagon, the discussion will also feature Telstra’s Gm of media, sponsorship and awards Toby Dewar.
The presentation – Gold Medal Passions and Starting Line Fumbles: The evolution of Olympic Sponsorship and Advertising on the eve of the London Games - will be led by Octagon’s strategy director Adam Hodge
The session will include TV, outdoor, print and experiential case studies, as well as Armstrong’s demonstration of the emotional connection to sport as he tells his story of winning gold at the Seoul Olympics despite being a rank outsider. There will also be a Q&A session with the audience.
Dewar has worked with a string of major brands and agencies including Ddb,...
- 4/16/2012
- by mumbrella
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.