Production designer Michael Wylie stands in the middle of an apartment made from scratch on a Vancouver soundstage, a place deliberately created to avoid being pinned down by space or time. “I’ll try to explain a little bit of what we’re doing but not too much,” he told reporters. “Because I have no idea what we’re doing.”
Read More: ‘Legion’ Premiere: The 9 Moments That Make It a Masterpiece
It was a joke, just to be clear, but it spoke to the spirit of FX’s “Legion,” the newest TV show to draw upon the rich legacy of Marvel Comics – specifically, the “X-Men” universe. What was being built up in Canada by Wylie and his team, under the direction of creator Noah Hawley, bore very little resemblance to past Marvel adventures. Instead, “Legion’s” inspirations include Pink Floyd, Stanley Kubrick, Bollywood and a style of architecture actively despised...
Read More: ‘Legion’ Premiere: The 9 Moments That Make It a Masterpiece
It was a joke, just to be clear, but it spoke to the spirit of FX’s “Legion,” the newest TV show to draw upon the rich legacy of Marvel Comics – specifically, the “X-Men” universe. What was being built up in Canada by Wylie and his team, under the direction of creator Noah Hawley, bore very little resemblance to past Marvel adventures. Instead, “Legion’s” inspirations include Pink Floyd, Stanley Kubrick, Bollywood and a style of architecture actively despised...
- 2/17/2017
- by Liz Shannon Miller
- Indiewire
When Facebook launched a new form of advertising called "Sponsored Stories" earlier this year, some folks weren't buying the plot. The new ad unit, which takes content generated by Facebook users and turns it into ads, seemed to be crossing some kind of line.
Six months later, it looks like Facebook actually might have hit upon a powerful new form of advertising. The ads, which grab actions users perform on the Facebook platform (like Liking a brand page or checking in to a restaurant) and turn that into an ad that gets displayed only to the user’s friends, are in fact amplifying word of mouth.
According to Vice President of Advertising and Global Operations David Fischer, the units, which cost the same as standard Facebook ads, are performing, on average, twice as well.
"The key reasons it works is that it is engaging, it is social, and it is...
Six months later, it looks like Facebook actually might have hit upon a powerful new form of advertising. The ads, which grab actions users perform on the Facebook platform (like Liking a brand page or checking in to a restaurant) and turn that into an ad that gets displayed only to the user’s friends, are in fact amplifying word of mouth.
According to Vice President of Advertising and Global Operations David Fischer, the units, which cost the same as standard Facebook ads, are performing, on average, twice as well.
"The key reasons it works is that it is engaging, it is social, and it is...
- 7/15/2011
- by E.B. Boyd
- Fast Company
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