From the galloping horse to the dancing robotic tools to the passionate embrace of two unfinished lovers, the “Westworld” main title design is a work of beauty. It captures the essence of HBO’s amusement park run amok, re-imagined from the late Michael Crichton. Created by design studio, Elastic, these spectacular titles even surpass last year’s Emmy-winning “The Man in the High Castle.”
The challenge, of course, was doing justice to the sweeping aesthetics and moral tone of the Jonathan Nolan-directed sci-fi/western mashup. “As I learnt more and more about the way the show had been put together, I could see that the bar was going to be high,” said Patrick Clair, Elastic’s creative director. “I loved the design sensibility of the world they were building, and how smart the underlying concepts were.”
Building the Wild West DNA
The early concepts explored the show’s construction...
The challenge, of course, was doing justice to the sweeping aesthetics and moral tone of the Jonathan Nolan-directed sci-fi/western mashup. “As I learnt more and more about the way the show had been put together, I could see that the bar was going to be high,” said Patrick Clair, Elastic’s creative director. “I loved the design sensibility of the world they were building, and how smart the underlying concepts were.”
Building the Wild West DNA
The early concepts explored the show’s construction...
- 6/12/2017
- by Bill Desowitz
- Indiewire
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