Nearly a year after Mike Aragon left Twitch to become the CEO of Lululemon’s interactive Mirror product, his replacement has been named. Laura Lee, whose former roles include gigs at YouTube, NBCUniversal, and MTV, is taking over as Twitch’s Chief Content Officer.
Lee will report to Twitch President Dan Clancy. In a statement shared by Variety, Clancy said that Lee will “define our content strategy” in order to help streamers “build vibrant communities on our service.”
Lately, community has become one of Twitch’s major themes. The platform is likely responding to pressure from YouTube, which has poached several top stars from its Amazon-owned competitor. YouTube has signed streamers who typically collaborate with one another — when multiple members of those communities make the switch, the stragglers feel pressure to move on as well.
Lee is intimately familiar with the inner workings of YouTube’s partnerships team. She spent...
Lee will report to Twitch President Dan Clancy. In a statement shared by Variety, Clancy said that Lee will “define our content strategy” in order to help streamers “build vibrant communities on our service.”
Lately, community has become one of Twitch’s major themes. The platform is likely responding to pressure from YouTube, which has poached several top stars from its Amazon-owned competitor. YouTube has signed streamers who typically collaborate with one another — when multiple members of those communities make the switch, the stragglers feel pressure to move on as well.
Lee is intimately familiar with the inner workings of YouTube’s partnerships team. She spent...
- 11/3/2022
- by Sam Gutelle
- Tubefilter.com
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