Tubular Labs, a digital video analytics company that arms advertisers and publishers with data to help hone their respective business strategies, has announced a new way in which it will allow clients to harness its data -- through granular Video Categories.
The Categories tool was co-developed by senior product manager Jackie Joyce, who joined Tubular in 2018 after nine years at Netflix as senior manager of originals programming and content promotion strategy. The product has been in the works for the past 18 months, Tubular says.
The new taxonomy tool uses automation to classify videos, and is available globally and across all platforms. At its core, Video Categories will aim to help publishers optimize programming, and advertisers better target their spend.
Visit Tubefilter for more great stories.
The Categories tool was co-developed by senior product manager Jackie Joyce, who joined Tubular in 2018 after nine years at Netflix as senior manager of originals programming and content promotion strategy. The product has been in the works for the past 18 months, Tubular says.
The new taxonomy tool uses automation to classify videos, and is available globally and across all platforms. At its core, Video Categories will aim to help publishers optimize programming, and advertisers better target their spend.
Visit Tubefilter for more great stories.
- 2/25/2020
- by Geoff Weiss
- Tubefilter.com
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