MetLife's mascot, for basically forever, has always been Snoopy and the Peanuts gang. Unfortunately, for lovers of the iconic Charles M. Schulz characters, they'll have to say goodbye to the famous cartoon beagle. Esther Lee, global chief marketing officer of MetLife, said in a press release, "We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant. Snoopy helped drive our business and served an important role at the time." She continued, "We have great respect for these iconic characters. However, as we focus on our future, it's important that we associate our brand directly with the work we do and the...
- 10/20/2016
- E! Online
World Narrative Competition: Israel, in Hebrew with subtitles.
The Nora Ephron Prize : Zero Motivation, written and directed by Talya Lavie (Israel). Winner receives $25,000, sponsored by Coach, Inc. The award was given by Delia Ephron, Carol Kane, Natasha Lyonne, and Tanya Wexler along with Stephanie Stahl, Executive Vice President, Marketing and Strategy, Coach Inc.
The Founders Award for Best Narrative Feature – Zero Motivation, written and directed by Talya Lavie (Israel). Winner receives $25,000, sponsored by At&T, and the art award “Central Park, NY” by Tony Bennett. The award was given by Robert De Niro and Jane Rosenthal joined by Esther Lee, Svp Brand Marketing/Advertising, At&T.
Jury Comments: “The winner of this year’s Founder’s Award follows young women who must find their place and establish their identity in a world normally dominated by men and machismo. They do so with humor, strength and intellect. The filmmaker mirrors these same qualities. We believe a new, powerful, voice has emerged.”
Zero Motivation is about the daily occurrences among young and restless, female Israeli soldiers serving their mandatory military sentences on a remote base in the hot Israeli desert. They kill time playing computer games, filing paper, and chasing male soldiers.
The story starts off where one non-military girl dresses up as a soldier and sneaks on to the base to be closer to a boy that she likes. When she finds him kissing another girl, she kills herself.
Meanwhile, a blonde haired soldier, who believes she is now possessed by the dead girls ghost, starts acting like a zombie, and begins to follow around the only female virgin on the kibbutz. The virgin is trying to lose her virginity with a male soldier that is scheduled to leave the next day. The possessed zombie blonde follows the virgin around to make sure she is safe, and makes sure she makes the right decisions.
Very amusing.
Article by Sharon Abella
http://1worldcinema.com
One World Cinema...
The Nora Ephron Prize : Zero Motivation, written and directed by Talya Lavie (Israel). Winner receives $25,000, sponsored by Coach, Inc. The award was given by Delia Ephron, Carol Kane, Natasha Lyonne, and Tanya Wexler along with Stephanie Stahl, Executive Vice President, Marketing and Strategy, Coach Inc.
The Founders Award for Best Narrative Feature – Zero Motivation, written and directed by Talya Lavie (Israel). Winner receives $25,000, sponsored by At&T, and the art award “Central Park, NY” by Tony Bennett. The award was given by Robert De Niro and Jane Rosenthal joined by Esther Lee, Svp Brand Marketing/Advertising, At&T.
Jury Comments: “The winner of this year’s Founder’s Award follows young women who must find their place and establish their identity in a world normally dominated by men and machismo. They do so with humor, strength and intellect. The filmmaker mirrors these same qualities. We believe a new, powerful, voice has emerged.”
Zero Motivation is about the daily occurrences among young and restless, female Israeli soldiers serving their mandatory military sentences on a remote base in the hot Israeli desert. They kill time playing computer games, filing paper, and chasing male soldiers.
The story starts off where one non-military girl dresses up as a soldier and sneaks on to the base to be closer to a boy that she likes. When she finds him kissing another girl, she kills herself.
Meanwhile, a blonde haired soldier, who believes she is now possessed by the dead girls ghost, starts acting like a zombie, and begins to follow around the only female virgin on the kibbutz. The virgin is trying to lose her virginity with a male soldier that is scheduled to leave the next day. The possessed zombie blonde follows the virgin around to make sure she is safe, and makes sure she makes the right decisions.
Very amusing.
Article by Sharon Abella
http://1worldcinema.com
One World Cinema...
- 4/28/2014
- by Sharon Abella
- Sydney's Buzz
Zero Motivation, a dark comedy about the lives of Israeli female soldiers, was named the top film at the 13th Tribeca Film Festival. Writer/director Tayla Lavie accepted the Founders Award for Best Narrative Feature, as well as the Nora Ephron Prize, which goes to the female filmmaker who best embodies Ephron’s spirit and vision. “In her unique and ambitious first feature, deftly handled such difficult themes as the military, sexism, love, ambition, and friendship,” the jury noted. “This filmmaker also pulled off the awesome feat of managing multiple characters and storylines. In what was definitely the most hilarious...
- 4/25/2014
- by Jeff Labrecque
- EW - Inside Movies
According to MarketWatch, FilmOn.com Ltd. (the UK division of FilmOn.TV Networks) has reached an agreement with and Arirang TV, Korea’s leading English language Television broadcaster. The agreement includes FilmOn delivering Arirang Live for the first time over the internet through the FilmOn platform. Esther Lee, Head of Arirang’s Global Strategic and Planning, said that she is glad Arirang will be seen around the world. “We are delighted to be working with FilmOn,” she said. “Arirang TV is now able to offer our services for the first time worldwide on the Internet through www.FilmOn.com ” Alki David, the founder and CEO of FilmOn TV Networks, said, “The Internet is a global [ Read More ]...
- 8/29/2012
- by monique
- ShockYa
Discovery's David Zaslav, Shine's Elisabeth Murdoch, Hollywood heavyweight Michael Eisner and writer-producer Bill Lawrence are among the big-ticket draws at the upcoming National Association of Television Program Executives confab unspooling in Las Vegas Jan. 25-27.
In a conference call with media Wednesday, NATPE president and CEO Rick Feldman previewed key highlights of the event, which for the fifth year takes place at the Mandalay Bay Resort.
The event's theme -- Content Commerce Connections -- embodies Natpe's mission as a facilitator, bringing industry leaders and entrepreneurs together from broadcast, cable, digital and international.
Like many such trade events during the last two years, attendance has dwindled and many companies are reducing their participation, especially domestic syndicators and U.S. station groups.
Regarding the former there are very few new first-run projects coming to market, and the opening up of the "Oprah" slot in 2011 won't be felt until the next go-round,...
In a conference call with media Wednesday, NATPE president and CEO Rick Feldman previewed key highlights of the event, which for the fifth year takes place at the Mandalay Bay Resort.
The event's theme -- Content Commerce Connections -- embodies Natpe's mission as a facilitator, bringing industry leaders and entrepreneurs together from broadcast, cable, digital and international.
Like many such trade events during the last two years, attendance has dwindled and many companies are reducing their participation, especially domestic syndicators and U.S. station groups.
Regarding the former there are very few new first-run projects coming to market, and the opening up of the "Oprah" slot in 2011 won't be felt until the next go-round,...
- 12/16/2009
- by By Elizabeth Guider
- The Hollywood Reporter - Movie News
Pop Artist Meet the man with a nearly uncontainable design challenge: making Coke even bigger (and staying ahead of Pepsi).
Photograph by Jake Chessum The image on the Webcam is grainy but unmistakable: a blond woman, likely in her thirties, steps up to a shiny silver soda-fountain machine at a fast-food restaurant in Atlanta and plants a fat kiss on its side. The moment is unscripted and, as far as the woman knows, unwitnessed by anyone except a girl who appears to be her daughter, busily filling her cup. If great design is all about creating a bond between your product and your customer, this is clearly some kind of mechanized Cyrano de Bergerac, brokering the ardor between a consumer and her Diet Cherry Coke.
The reason for this public display of affection? It might be the fountain's astounding array of choices, more than 100 different Coca-Cola variants, including exotic hybrids...
Photograph by Jake Chessum The image on the Webcam is grainy but unmistakable: a blond woman, likely in her thirties, steps up to a shiny silver soda-fountain machine at a fast-food restaurant in Atlanta and plants a fat kiss on its side. The moment is unscripted and, as far as the woman knows, unwitnessed by anyone except a girl who appears to be her daughter, busily filling her cup. If great design is all about creating a bond between your product and your customer, this is clearly some kind of mechanized Cyrano de Bergerac, brokering the ardor between a consumer and her Diet Cherry Coke.
The reason for this public display of affection? It might be the fountain's astounding array of choices, more than 100 different Coca-Cola variants, including exotic hybrids...
- 9/21/2009
- Fast Company
The parent companies of the major broadcast networks, along with several media buying agencies and advertisers, announced Thursday the creation of a new TV ratings measurement research organization: The Coalition for Innovative Media Measurement (Cimm).
The group includes the TV divisions of 14 companies (full list below) such as Time Warner, Disney, News Corp., NBC Universal and CBS Corp. making a multiyear commitment to develop new ratings-gathering techniques.
The ratings coalition has been rumored for weeks, and reports have portrayed the effort as a direct challenge to Nielsen Media Research -- the most utilized source of data by advertisers seeking to determine the popularity of TV content. But execs backing the Cimm emphasized the service isn't seeking to replace Nielsen.
"This announcement shouldn't be seen as an alternative to Nielsen," said Nancy Tellem, president of CBS Paramount Network Television Entertainment Group. "It's quite to the contrary; we expect Nielsen, along with other research entities,...
The group includes the TV divisions of 14 companies (full list below) such as Time Warner, Disney, News Corp., NBC Universal and CBS Corp. making a multiyear commitment to develop new ratings-gathering techniques.
The ratings coalition has been rumored for weeks, and reports have portrayed the effort as a direct challenge to Nielsen Media Research -- the most utilized source of data by advertisers seeking to determine the popularity of TV content. But execs backing the Cimm emphasized the service isn't seeking to replace Nielsen.
"This announcement shouldn't be seen as an alternative to Nielsen," said Nancy Tellem, president of CBS Paramount Network Television Entertainment Group. "It's quite to the contrary; we expect Nielsen, along with other research entities,...
- 9/10/2009
- by By James Hibberd
- The Hollywood Reporter - Movie News
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