Leo Burnett Sydney has launched a new ad for Diageo’s Bundaberg Original Rum that celebrates the brand’s history in Australia.
The ad tells the story of a group of sugar millers who come up with a solution to the molasses surplus in Australia in 1885.
A series of 15, 30 and 60-second Tvc ads will air nationally from 21 October on free-to-air and Foxtel channels. The campaign will screen in cinemas nationally and will be live across all channels until the end of the year.
Matt Bruhn, marketing director Diageo Australia, said: “Bundaberg Original Rum has a long and proud history, coming to life in unlikely circumstances amidst an oversupply of molasses in 1885. We wanted to take consumers back to that time and celebrate the ingenious story of this iconic Aussie brand in a cheeky, Australian way.”
Credits:
Client: Diageo Australia
Marketing Director: Matt Bruhn
Marketing Manager, Bundaberg Rum: Andrew Oughton
Brand Manager,...
The ad tells the story of a group of sugar millers who come up with a solution to the molasses surplus in Australia in 1885.
A series of 15, 30 and 60-second Tvc ads will air nationally from 21 October on free-to-air and Foxtel channels. The campaign will screen in cinemas nationally and will be live across all channels until the end of the year.
Matt Bruhn, marketing director Diageo Australia, said: “Bundaberg Original Rum has a long and proud history, coming to life in unlikely circumstances amidst an oversupply of molasses in 1885. We wanted to take consumers back to that time and celebrate the ingenious story of this iconic Aussie brand in a cheeky, Australian way.”
Credits:
Client: Diageo Australia
Marketing Director: Matt Bruhn
Marketing Manager, Bundaberg Rum: Andrew Oughton
Brand Manager,...
- 10/2/2012
- by Robin Hicks
- Encore Magazine
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