On a day where a large part of the Fox marketing department was wiped out in the aftermath of the Disney merger, a group of marketing chiefs from other studios and streamers sat down at the Variety Entertainment Marketing Summit presented by Deloitte “to discuss the issues shaping the feature marketing landscape today, including the theatrical distribution vs. Netflix Oscars debate.
“It’s an Academy issue, they need to figure out how they want to define what a feature film is…they need to be crystal clear on how they’re evaluating it,” said Michelle Hooper, Marketing Evp at Fox Searchlight. “For me I feel like it needs to be a level playing field, they need to define is it a four-week theatrical window, and they need to report box office, regardless of the spending. It just needs to be defined and all of us need to be playing in the same sand box.
“It’s an Academy issue, they need to figure out how they want to define what a feature film is…they need to be crystal clear on how they’re evaluating it,” said Michelle Hooper, Marketing Evp at Fox Searchlight. “For me I feel like it needs to be a level playing field, they need to define is it a four-week theatrical window, and they need to report box office, regardless of the spending. It just needs to be defined and all of us need to be playing in the same sand box.
- 3/22/2019
- by Will Thorne
- Variety Film + TV
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