- After ten years in Journalism, Michael accidentally wandered into commercial advertising. When advertising discovered the lives of real people would make interesting commercials, a new career was born. He is a storyteller who had garnered a reputation for writing and producing evocative stories for various network broadcasts. A film agent thought his talents would translate well as a commercial director. His second commercial campaign, British Knights athletic shoes out of Deutsch/ New York, won a shelf full of awards and launched his career. Many campaigns later, Michael's hard work and talent have allowed him to develop into a director well - known for delivering believable performances from either actors or real people. Years of being a good listener have brought him a good ear for dialogue. His commercials have a cinematic look and feel and reach the viewer on an emotional level often delivering sentiments of warmth and humanity. He has worked extensively in the United States, Canada and Europe, winning Best Director in Canada for his Tim Horton's campaign. His resume includes work for brands like Ford, Blue Cross, IBM, State Farm and Lockheed Martin. He is currently (2014) developing his first feature film, JOY, based on the true story of ballet dancer Joy Womack. At the age of fifteen, Joy became the first American to be offered a spot at the world-renowned Bolshoi Ballet Academy in Moscow and subsequently the first American to be offered a contract with the Bolshoi Ballet.- IMDb Mini Biography By: mlc
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