With little more to pitch than an early draft of a shooting script, FX senior vp national ad sales Michael Brochstein has sold a pair of season-length ad integrations to Anheuser-Busch and DirecTV for "The League," the network's new original comedy series.
Per terms of their respective deals -- the value of which neither FX nor the advertisers would disclose -- A-b and DirecTV will be woven into the narrative of "League," an ensemble comedy about a group of fantasy-football enthusiasts. Both brands will appear throughout the six-episode run, which kicks off next month, leading out of "It's Always Sunny in Philadelphia" at 10:30 p.m. Thursdays.
A-b is no stranger to FX -- it was among the first sponsors to commit to gritty cop drama "The Shield" –– but Brochstein said the early look-in was almost unprecedented.
"This is a unique situation because we were giving them a look while...
Per terms of their respective deals -- the value of which neither FX nor the advertisers would disclose -- A-b and DirecTV will be woven into the narrative of "League," an ensemble comedy about a group of fantasy-football enthusiasts. Both brands will appear throughout the six-episode run, which kicks off next month, leading out of "It's Always Sunny in Philadelphia" at 10:30 p.m. Thursdays.
A-b is no stranger to FX -- it was among the first sponsors to commit to gritty cop drama "The Shield" –– but Brochstein said the early look-in was almost unprecedented.
"This is a unique situation because we were giving them a look while...
- 9/14/2009
- by By Anthony Crupi, Mediaweek
- The Hollywood Reporter - Movie News
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