Since launching its Shorts format in 2020, YouTube has challenged TikTok‘s supremacy in the vertical video world. The decision to embrace short-form content has done wonders for YouTube’s viewership, but that choice may have come with some consequences. According to a report from The Financial Times, multiple YouTube execs are concerned that Shorts viewership may be cannibalizing the platform’s long-form traffic.
The report cites “senior staff at YouTube,” who have held meetings to discuss troubling viewership trends across long-form videos. The execs are worried that YouTube’s signature format — which defined it during its first 15 years of existence — could be “dying out.”
In ranking of the 100 most-watched YouTube channels of August 2023, nearly three-quarters of the listed channels operate primarily on Shorts, with little traffic coming to their long-form content. Internal YouTube data cited by The Financial Times shows that creators are uploading fewer long-form videos overall, preferring to...
The report cites “senior staff at YouTube,” who have held meetings to discuss troubling viewership trends across long-form videos. The execs are worried that YouTube’s signature format — which defined it during its first 15 years of existence — could be “dying out.”
In ranking of the 100 most-watched YouTube channels of August 2023, nearly three-quarters of the listed channels operate primarily on Shorts, with little traffic coming to their long-form content. Internal YouTube data cited by The Financial Times shows that creators are uploading fewer long-form videos overall, preferring to...
- 9/5/2023
- by Sam Gutelle
- Tubefilter.com
In honor of Black History Month, best-selling author, star of lifetime's "Any Day Now," human Right Advocate, daughter of Civil Rights leader Ralph Abernathy, and goddaughter of Martin Luther King Jr., Donzaleigh Abernathy (www.donzaleighabernathy.com), joined an impressive list of celebrity judges including Debra Skelton - Eight years starring on "Mad TV," soon to be seen in James Cameron's movie "Avatar." Fumi Desalu - First International Super Model from West Africa. Fred Travalena - "The Entertainer of a Thousand Faces," who recently received a star on the Hollywood Walk of Fame at "The Miss African American Princess Pageant Variety Show."...
- 2/19/2009
- BroadwayWorld.com
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