The NewFronts West -- a Los Angeles-based digital media event established by the Interactive Advertising Bureau (Iab) after it slashed its corresponding New York gathering in half last year -- is returning for a sophomore season.
The second-ever NewFronts West will be held on Sept. 11 and 12 at NeueHouse Hollywood, and this year’s iteration will feature the theme ‘Relationships Matter. Take a Stand!’ Creators, traditional celebrities, brands, agencies, and publishers will convene to share insights and explore the latest innovations in the space, though a roster of presenting publishers has not yet been announced.
In a first for the NewFronts West, the Iab has also established a board of advisers, which it says will help guide the evolution of the event. Members include: Wevr co-founder Anthony Batt, 20th Century Fox’s Scott Bishoff, Amplify and Greycroft Partners' Paul Bricault, CAA’s David Freeman, Zenith USA’s Mac Hagel, Horizon Media...
The second-ever NewFronts West will be held on Sept. 11 and 12 at NeueHouse Hollywood, and this year’s iteration will feature the theme ‘Relationships Matter. Take a Stand!’ Creators, traditional celebrities, brands, agencies, and publishers will convene to share insights and explore the latest innovations in the space, though a roster of presenting publishers has not yet been announced.
In a first for the NewFronts West, the Iab has also established a board of advisers, which it says will help guide the evolution of the event. Members include: Wevr co-founder Anthony Batt, 20th Century Fox’s Scott Bishoff, Amplify and Greycroft Partners' Paul Bricault, CAA’s David Freeman, Zenith USA’s Mac Hagel, Horizon Media...
- 4/4/2019
- by Geoff Weiss
- Tubefilter.com
Since its launch last year, WhoHaHa -- the girl-power online video hub founded by actress Elizabeth Banks -- has drawn our attention with some witty female-fronted projects. Up next in the channel's pipeline is a partnership with a major media company. WhoHaha has teamed up with Hearst Digital Media's Cosmopolitan for a sponsored web seriestitled Temp(orary).
Temp(orary) stars its two creators, Chrissie Fit and Cyrina Fiallo, as Sam and Lexie, two friends who take a number of temp jobs to make ends meet. Banks herself provides a voice cameo in the first episode, which sees Sam and Lexie working in a mailroom.
Sparkling Ice serves as the show's sponsor, making Temp(orary) WhoHaha's second show to feature a brand partner and Cosmo's first. “Our mission at WhoHaha is to create opportunities for funny female voices, and we’re thrilled to have partnered with both Hearst and Sparkling Ice...
Temp(orary) stars its two creators, Chrissie Fit and Cyrina Fiallo, as Sam and Lexie, two friends who take a number of temp jobs to make ends meet. Banks herself provides a voice cameo in the first episode, which sees Sam and Lexie working in a mailroom.
Sparkling Ice serves as the show's sponsor, making Temp(orary) WhoHaha's second show to feature a brand partner and Cosmo's first. “Our mission at WhoHaha is to create opportunities for funny female voices, and we’re thrilled to have partnered with both Hearst and Sparkling Ice...
- 6/5/2017
- by Sam Gutelle
- Tubefilter.com
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