Snap Inc. is developing a new genre of “Docu Series” programming for Snapchat, with the first show focused on Orange County social media darlings, set to debut later this year.
“Endless Summer,” currently in production, will follow social stars Summer Mckeen and Dylan Jordan as they navigate through the world of big-time influencers: photoshoots, brand partnerships, and living on their own for the first time. The show is pegged for a September launch, according to a Snap spokesperson.
Snap has partnered with reality TV stalwart Bunim/Murray Productions — the company behind “Keeping up with the Kardashians,” “The Real World,” and “Project Runway” — to produce the show.
Also Read: Snap CEO Evan Spiegel Responds to Claims of 'Toxic' Workplace: 'We Need to Do More'
Summer and Dylan from “Endless Summer” (via Snap)
“Endless Summer” is a departure from Snapchat’s previous content, which has primarily been unscripted shows centered around sports, fashion,...
“Endless Summer,” currently in production, will follow social stars Summer Mckeen and Dylan Jordan as they navigate through the world of big-time influencers: photoshoots, brand partnerships, and living on their own for the first time. The show is pegged for a September launch, according to a Snap spokesperson.
Snap has partnered with reality TV stalwart Bunim/Murray Productions — the company behind “Keeping up with the Kardashians,” “The Real World,” and “Project Runway” — to produce the show.
Also Read: Snap CEO Evan Spiegel Responds to Claims of 'Toxic' Workplace: 'We Need to Do More'
Summer and Dylan from “Endless Summer” (via Snap)
“Endless Summer” is a departure from Snapchat’s previous content, which has primarily been unscripted shows centered around sports, fashion,...
- 6/19/2018
- by Sean Burch
- The Wrap
Snap is expanding its original programming into a new genre: soft-scripted docu-series, with the first Snapchat Show in this area from Bunim-Murray Productions starring teen YouTube creator Summer Mckeen.
“Endless Summer” is currently in production and slated to debut in September. The coming-of-age series follows the life of 19-year-old Summer Mckeen, a beauty and fashion vlogger who has her own jewelry line, living on her own for the first time in Laguna Beach — next door to her boyfriend, Dylan Jordan.
With “Endless Summer” and other docu-series, Snap wants to build a slate of character-driven serialized narratives focused on the stories of “compelling people around the world as they go through dramatic life moments, incredible journeys, and challenging relationships,” said Sean Mills, Snap’s senior director of content programming. The largest group of daily active Snapchatters are 18-24, and the docu-series format has huge appeal for this cohort.
The push is...
“Endless Summer” is currently in production and slated to debut in September. The coming-of-age series follows the life of 19-year-old Summer Mckeen, a beauty and fashion vlogger who has her own jewelry line, living on her own for the first time in Laguna Beach — next door to her boyfriend, Dylan Jordan.
With “Endless Summer” and other docu-series, Snap wants to build a slate of character-driven serialized narratives focused on the stories of “compelling people around the world as they go through dramatic life moments, incredible journeys, and challenging relationships,” said Sean Mills, Snap’s senior director of content programming. The largest group of daily active Snapchatters are 18-24, and the docu-series format has huge appeal for this cohort.
The push is...
- 6/19/2018
- by Todd Spangler
- Variety Film + TV
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