Though famous Brazilian singer Elis Regina Carvalho Costa (known professionally as Elis Regina) passed away in 1982, she lives on via artificial intelligence in Volkswagen’s new advertisement commemorating the company’s 70 years in Brazil. In the ad, she shares a duet with her daughter, Maria Rita, who is also a popular singer. Though Rita is very much still alive and physically present in the ad, the depiction of her mother is the product of a body double with a recreation of Regina’s face digitally grafted on top.
Some appear to appreciate the nostalgic callback to the deceased singer, such as the First Lady of Brazil, Rosângela Lula da Silva. She reacted on Twitter, saying “7 a.m. here in Argentina and I’m just crying,” followed by several crying emojis.
7 e pouco da manhã aqui na Argentina e eu me acabando de chorar pic.twitter.com/oj0N4hf6Xe...
Some appear to appreciate the nostalgic callback to the deceased singer, such as the First Lady of Brazil, Rosângela Lula da Silva. She reacted on Twitter, saying “7 a.m. here in Argentina and I’m just crying,” followed by several crying emojis.
7 e pouco da manhã aqui na Argentina e eu me acabando de chorar pic.twitter.com/oj0N4hf6Xe...
- 7/14/2023
- by Robert Carnevale
- The Wrap
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