EntTelligence, a new corporation devoted to features and streaming audience analytics, has opened its doors today. Additionally, as of Oct. 1, motion picture industry vet Steve Buck will join as Partner and Chief Strategy Officer to the newly formed entity.
EntTelligence subsumes MovieQu and its technology, currently supporting Hollywood’s premiere trailer verification service, MovieMeasure, which will continue to serve in-theater marketing needs. EntTelligence will use the same technology that MovieMeasure uses to audit movie trailers, analytics which assist the overall industry with respect to the number of impressions and eyeballs are being exposed to feature marketing material. EntTelligence will deliver out-of-home (Ooh) marketing analytics to the overall entertainment community, harnessing data science, machine learning, and a 30K-person field force armed with content listening technology to analyze and interpret Ooh initiatives. EntTelligence will partner with motion picture groups, streaming services and all constituents of the entertainment content eco-system to generate efficiency measurement,...
EntTelligence subsumes MovieQu and its technology, currently supporting Hollywood’s premiere trailer verification service, MovieMeasure, which will continue to serve in-theater marketing needs. EntTelligence will use the same technology that MovieMeasure uses to audit movie trailers, analytics which assist the overall industry with respect to the number of impressions and eyeballs are being exposed to feature marketing material. EntTelligence will deliver out-of-home (Ooh) marketing analytics to the overall entertainment community, harnessing data science, machine learning, and a 30K-person field force armed with content listening technology to analyze and interpret Ooh initiatives. EntTelligence will partner with motion picture groups, streaming services and all constituents of the entertainment content eco-system to generate efficiency measurement,...
- 9/24/2020
- by Anthony D'Alessandro
- Deadline Film + TV
Over two years ago Steve Buck, Rentrak’s Svp of theatrical business relations, was tasked with the assignment of correlating box office to films’ social media buzz. We often hear stats such as ‘so-so star has over a million followers,’ or their tweet generated 1,000 retweets. It was Buck’s job to bring some context to these thrown-around figures, particularly for an industry that depends so heavily on such numbers. Quite often casting decisions are greatly influenced by…...
- 4/23/2015
- Deadline
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