Lake Bell has taken a creative dip in the canned wine business.
The multi-hyphenate has partnered with Nomadica to write, direct and produce the brand’s first creative campaign for its new Orange offering, and has joined the Los Angeles-based team to serve as creative advisor.
Nomadica’s Orange is described as a “skin contact white wine,” meaning the skin of the grapes remain in contact with their juice during fermentation. This particular blend mixes chardonnay, Grüner Veltliner and Albariño grapes with tropical notes including pineapple and jackfruit and is complemented by fragrances of orange blossom and dried chamomile flowers. The can boasts artwork titled “Plant Melody” by visual artist Yadi Liu.
As for the campaign, which includes video and stills, Bell leaned into the skin contact theme by playing up the connection between two people. She worked alongside creative director Aiden Duffy to cast inclusive couples spanning race, age...
The multi-hyphenate has partnered with Nomadica to write, direct and produce the brand’s first creative campaign for its new Orange offering, and has joined the Los Angeles-based team to serve as creative advisor.
Nomadica’s Orange is described as a “skin contact white wine,” meaning the skin of the grapes remain in contact with their juice during fermentation. This particular blend mixes chardonnay, Grüner Veltliner and Albariño grapes with tropical notes including pineapple and jackfruit and is complemented by fragrances of orange blossom and dried chamomile flowers. The can boasts artwork titled “Plant Melody” by visual artist Yadi Liu.
As for the campaign, which includes video and stills, Bell leaned into the skin contact theme by playing up the connection between two people. She worked alongside creative director Aiden Duffy to cast inclusive couples spanning race, age...
- 7/17/2023
- by Chris Gardner
- The Hollywood Reporter - Movie News
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