SYDNEY -- MTV Networks has upped its Australian ad sales director, Jace McIntyre to a new role, increasing his responsibility for ad sales development across MTV Network's 10 territories in the Asia Pacific region, the company said Monday. In his broadened role, McIntyre will focus on regional MTV and VH1 ad sales initiatives, developing ad sales strategies to stimulate growth in key markets and driving communication between the regional markets and Singapore HQ, in Indonesia, Thailand, Philippines, Singapore, Malaysia, China, Taiwan, Korea, India, and Australia, according to a statement from MTV Networks Australia. McIntyre's promotion follows a tripling in ad revenue by his ad sales team at MTV Networks Australia over the last two years. Michael Johnstone, director of advertising sales, MTV Networks Australia, will continue to report to McIntyre, leading the ad sales operation in Australia.McIntyre's new appointment follows the promotion last year of MTV Networks Australia managing director Nigel Robins to president of MTV Networks Asia Pacific.
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