Just yesterday, livestreaming platform Live.me rolled out 20 billboards in Los Angeles in a bid to heighten the profiles of some of its top creators -- including Ryan Carter, a 28-year-old aspiring singer who fires up the app everyday and broadcasts to an audience of nearly 500,000 loyal fans.
And as a creator who’s endemic to Live.me, which launched just one year ago courtesy of Chinese internet giant Cheetah Mobile, Carter’s fame illustrates the power of a new breed of influencer -- one who hasn’t necessarily parlayed fame from an existing video platform, but who is instead amassing audiences (and revenues) by building a relationship with fans that’s only ever been live and direct.
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And as a creator who’s endemic to Live.me, which launched just one year ago courtesy of Chinese internet giant Cheetah Mobile, Carter’s fame illustrates the power of a new breed of influencer -- one who hasn’t necessarily parlayed fame from an existing video platform, but who is instead amassing audiences (and revenues) by building a relationship with fans that’s only ever been live and direct.
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- 6/13/2017
- by Geoff Weiss
- Tubefilter.com
In hopes of promoting its platform and the creative people who use it, Live.me is taking a page out of YouTube’s book. The year-old streaming app has bought about 20 billboards in the Los Angeles area on which it is advertising some of the bright stars who have found considerable audiences through their broadcasts.
Live.me launched the first of its billboards on June 9th, with more arriving over the following weekend. The streaming app will also install some signage in Anaheim in time for VidCon, which begins on June 21st. Live.me had a significant presence at last year’s VidCon as well.
The billboards, which depict Live.me stars alongside imperative statements like “Ride the Wave” and “Get Silly,” resemble the ones YouTube erected beginning in 2014 as part of a series of campaigns to promote its own creative community. In Live.me’s case, the creators receiving the spotlight include Amber-Tiana,...
Live.me launched the first of its billboards on June 9th, with more arriving over the following weekend. The streaming app will also install some signage in Anaheim in time for VidCon, which begins on June 21st. Live.me had a significant presence at last year’s VidCon as well.
The billboards, which depict Live.me stars alongside imperative statements like “Ride the Wave” and “Get Silly,” resemble the ones YouTube erected beginning in 2014 as part of a series of campaigns to promote its own creative community. In Live.me’s case, the creators receiving the spotlight include Amber-Tiana,...
- 6/12/2017
- by Sam Gutelle
- Tubefilter.com
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