Msg Networks is teaming up with the New York Knicks, the New York Rangers, the New York Islanders and the New Jersey Devils for the launch of “Food Week,” seven days of food-themed programming beginning Monday Nov. 12.
The all-week takeover kicks off across the regional sports network’s linear and digital channels on Nov. 12 with a mix of new and existing content centered on the Knicks, Rangers, Islanders and Devils.
The cameras will follow players from each team, including Kevin Knox, Ron Baker, Neal Pionk, Adam McQuaid, and Brett Howden as they visit their favorite restaurants and discuss their Thanksgiving traditions, favorite meals, and favorite hobbies outside of basketball.
Also Read: Complex Expands Partnership With Msg Networks to Bring 6 More Shows to Cable TV (Exclusive)
The content will be integrated into pre-game show segments and in-game spots, as well as featured in “Msg Shorts” that will air after each game next week.
The all-week takeover kicks off across the regional sports network’s linear and digital channels on Nov. 12 with a mix of new and existing content centered on the Knicks, Rangers, Islanders and Devils.
The cameras will follow players from each team, including Kevin Knox, Ron Baker, Neal Pionk, Adam McQuaid, and Brett Howden as they visit their favorite restaurants and discuss their Thanksgiving traditions, favorite meals, and favorite hobbies outside of basketball.
Also Read: Complex Expands Partnership With Msg Networks to Bring 6 More Shows to Cable TV (Exclusive)
The content will be integrated into pre-game show segments and in-game spots, as well as featured in “Msg Shorts” that will air after each game next week.
- 11/9/2018
- by Matt Lopez
- The Wrap
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