Jeff Leland
- Camera and Electrical Department
- Producer
Jeff Leland's photographic career stems from an unquenchable passion to tell a story. Jeff began his quest in the heart of the music industry in Los Angeles, California, after graduating valedictorian from his home town High School. At only nineteen, Jeff landed work as a professional musician, and traveled to exotic locations all over the world, taking a year off before finally graduating from California State University at Northridge with a BA in music. It was during these travels that Jeff began to tell his story through the lens, instead of just through his music. When an opportunity to study at the Julliard School of Music was offered, a decision about how to tell the story had to be made. Jeff chose to make Los Angeles his base and to use photography as the medium for the tale.
Jeff honed his photographic skills through self assignment and study, using the opportunity that traveling provided to capture the feel and essence of the many locations he visited. Particularly interesting to him were the works of Ansel Adams and Richard Avedon. Adams, through the use of advanced techniques, was able to change the values of a scene to express his own vision, which allowed Jeff to understand the concept of pre-visualization and inspired him to perfect his black and white technique. Avedon, on the other hand, emphasized the importance of timing in photography to express a broader concept of beauty. Through the study of their work and through his own discoveries, Jeff has been able to embrace the medium of photography as a means to relate his story.
In the bustling atmosphere of Los Angeles, Jeff started shooting a wide variety of commercial work in 1987. Jeff's images have been used in point of purchase display ads, product packaging, sales sheets, national magazine ads, newspaper ads, album and video covers, fashion catalogs, brochures and on the web. Although based in LA, location photography has taken Jeff to major cities throughout the US and Canada. Outside of his commercial work, Jeff sells limited edition prints of his black and white fine art images, which define emotion through tonal richness and texture.
In 2001, Jeff moved operations to Portland, Oregon where he worked for ten years while maintaining clients in Los Angeles. The latest chapter of the story includes a move to Mount Shasta, California and a new vision for the future. In the wild and natural beauty of Northern California, Jeff is concentrating on video assignments and cinematography, as well as commercial still photography. He recently completed a promotional short for the Siskiyou Center for Domestic Violence, and worked on the independent film "Crypto Heads" as associate producer and cinematographer.
To meet Jeff Leland is to experience his vibrant personality and positive influence.
Jeff honed his photographic skills through self assignment and study, using the opportunity that traveling provided to capture the feel and essence of the many locations he visited. Particularly interesting to him were the works of Ansel Adams and Richard Avedon. Adams, through the use of advanced techniques, was able to change the values of a scene to express his own vision, which allowed Jeff to understand the concept of pre-visualization and inspired him to perfect his black and white technique. Avedon, on the other hand, emphasized the importance of timing in photography to express a broader concept of beauty. Through the study of their work and through his own discoveries, Jeff has been able to embrace the medium of photography as a means to relate his story.
In the bustling atmosphere of Los Angeles, Jeff started shooting a wide variety of commercial work in 1987. Jeff's images have been used in point of purchase display ads, product packaging, sales sheets, national magazine ads, newspaper ads, album and video covers, fashion catalogs, brochures and on the web. Although based in LA, location photography has taken Jeff to major cities throughout the US and Canada. Outside of his commercial work, Jeff sells limited edition prints of his black and white fine art images, which define emotion through tonal richness and texture.
In 2001, Jeff moved operations to Portland, Oregon where he worked for ten years while maintaining clients in Los Angeles. The latest chapter of the story includes a move to Mount Shasta, California and a new vision for the future. In the wild and natural beauty of Northern California, Jeff is concentrating on video assignments and cinematography, as well as commercial still photography. He recently completed a promotional short for the Siskiyou Center for Domestic Violence, and worked on the independent film "Crypto Heads" as associate producer and cinematographer.
To meet Jeff Leland is to experience his vibrant personality and positive influence.