In a recent article from The Atlantic, business journalist Derek Thompson poses several compelling questions about the business model of contemporary theatrical distribution. Why, he asks, must we pay the same for Mission Impossible: Ghost Protocol as we do for Young Adult at our local multiplex? Wouldn’t it make more sense if the comparably underperforming film, Young Adult, were distributed with lower ticket prices in order to cultivate greater competition against wintertime blockbusters, and thereby (perhaps) gain a slightly greater audience for a film whose appeal is limited by comparison? After all, movie studios don’t so much “give audiences what they want” as much as they calculate degrees success (if you don’t believe me, go ask your local AMC to bring A Separation or Carnage to your theater), so why don’t ticket prices reflect this already-transcribed fate? It’s an interesting scenario to imagine, but one that becomes more difficult to envision once...
- 1/10/2012
- by Landon Palmer
- FilmSchoolRejects.com
Would you pay more money for a ticket for a big budget blockbuster type movie than you might for a smaller film? Just yesterday we shared some of Roger Ebert.s thoughts on the subject of the decline in movie ticket sales, which he posted on his blog. The Atlantic.s Derek Thompson ran an interesting article this week that explores the topic of uniform pricing as it relates to movie tickets, and factors in the question of demand and whether that should have an effect on the price of movie tickets. The examples Thompson uses at the start of the article are Mission: Impossible and Young Adult, both of which are in theaters now, though the amount of money each is making is very different. So why do tickets for both films cost the same? If Mission: Impossible - Ghost Protocol has made more than a hundred million dollars,...
- 1/4/2012
- cinemablend.com
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