Exclusive: Whistle, a rising sports and entertainment content entity repped by CAA, has set a deal to acquire New Form, the content outfit launched in 2014 with backing from investors such as Ron Howard, Brian Grazer and Discovery.
The companies declined to reveal terms of the deal, but said it involved a cash investment by New Form in exchange for equity in the combined company. Howard, Grazer, Discovery and other stakeholders such as ITV and agency vet Jim Wyatt, will have equity in Whistle, and a majority of them invested cash into the new entity.
The deal accelerates Whistle’s efforts to scale development and production of original scripted and unscripted content. It follows a number of recent content announcements from both companies, including Whistle’s first documentary series for Quibi, Benedict Men, executive produced by Stephen Curry’s Unanimous Media. New Form also just set a daily docuseries for Facebook Watch,...
The companies declined to reveal terms of the deal, but said it involved a cash investment by New Form in exchange for equity in the combined company. Howard, Grazer, Discovery and other stakeholders such as ITV and agency vet Jim Wyatt, will have equity in Whistle, and a majority of them invested cash into the new entity.
The deal accelerates Whistle’s efforts to scale development and production of original scripted and unscripted content. It follows a number of recent content announcements from both companies, including Whistle’s first documentary series for Quibi, Benedict Men, executive produced by Stephen Curry’s Unanimous Media. New Form also just set a daily docuseries for Facebook Watch,...
- 1/23/2019
- by Dade Hayes
- Deadline Film + TV
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